Michael Duquet
Author
Publisher
linkedin.com
Pub. Date
2016.
Language
English
Description
Increase your open and click-through rates. Get email marketing tips to turn your newsletters and eblasts into optimized, personalized emails that your customers want to read.
Your customers aren't all the same. So why take a one-size-fits-all approach to email marketing? With segmentation, personalization, and a mobile friendly design, you can optimize your marketing emails and improve engagement. Optimization strategist Michael Duquet helps you...
Author
Publisher
linkedin.com
Pub. Date
2014.
Language
English
Description
Improve your conversion rate and lift your revenue, by putting website testing and optimization principles into practice with Optimizely.
Which landing page performs best? Where are users getting lost and leaving? Where in the check-out flow do customers abandon their shopping carts? Conversion rate optimization (CRO) testing helps you answer these questions and others like them. This course will help you understand the basic concepts of website...
Author
Publisher
linkedin.com
Pub. Date
2016.
Language
English
Description
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and...