The Severn Library will be closed from February 1 - 21. It is currently unavailable as a holds pickup location.

Bottlenecks: aligning UX design with user psychology

Book Cover
Average Rating
Published:
[New York, New York] : Apress, 2017., New York, NY :
Format:
Content Description:
1 online resource (1 volume) : illustrations
Status:
Available Online
Description

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.

Innova

tors in design and students of psychology will learn: The psychological processes determining users' perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users' needs

Who This Book Is For

Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.

Praise

"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

"Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX

"Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Also in This Series
Copies

No Links Found

More Like This
More Details
Language:
English
ISBN:
9781484225806, 1484225805

Notes

General Note
Includes index.
Citations
APA Citation (style guide)

Evans, D. C. (2017). Bottlenecks: aligning UX design with user psychology. [New York, New York]: Apress.

Chicago / Turabian - Author Date Citation (style guide)

Evans, David C.. 2017. Bottlenecks: Aligning UX Design With User Psychology. [New York, New York]: Apress.

Chicago / Turabian - Humanities Citation (style guide)

Evans, David C., Bottlenecks: Aligning UX Design With User Psychology. [New York, New York]: Apress, 2017.

MLA Citation (style guide)

Evans, David C.. Bottlenecks: Aligning UX Design With User Psychology. [New York, New York]: Apress, 2017.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
Go To GroupedWork

Record Information

Last File Modification TimeAug 29, 2019 10:36:39 AM
Last Grouped Work Modification Time

MARC Record

LEADER01482nam a2200421Ia 4500
001a1581787
003SIRSI
00520170317114946.0
006m     o  d        
007cr unu||||||||
008170317s2017    nyua    o     001 0 eng d
040 |a UMI|b eng|e rda|e pn|c UMI
020 |a 9781484225806
020 |a 1484225805
020 |z 9781484225790
035 |a (OCoLC)976407963
037 |a CL0500000840|b Safari Books Online
050 4|a QA76.9.H85
049 |a UMIA
092 |a SAFARI
1001 |a Evans, David C.,|e author.
24510|a Bottlenecks :|b aligning UX design with user psychology /|c David C. Evans.
264 1|a [New York, New York] :|b Apress,|c 2017.
264 2|a New York, NY :|b Distributed by Springer Science+Business Media New York
264 4|c ©2017
300 |a 1 online resource (1 volume) :|b illustrations
336 |a text|b txt|2 rdacontent
337 |a computer|b c|2 rdamedia
338 |a online resource|b cr|2 rdacarrier
588 |a Description based on online resource; title from cover (viewed March 16, 2017).
500 |a Includes index.
650 0|a Human-computer interaction.
650 0|a User-centered system design.
655 4|a Electronic books.
8564 |z Connect to this resource online|u http://proquest.safaribooksonline.com/?uiCode=aacpl&xmlId=9781484225806
994 |a C0|b UMI
596 |a 22
999 |a SAFARI|w DEWEY|c 1|i 1581787-1001|l Z-ONLINEBK|m Z-ELIBRARY|r Y|s Y|t Z-SAFARI|u 2/11/2019