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One click: Jeff Bezos and the rise of Amazon.com

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Description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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ISBN:
9781591843757
9781101516232
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Grouping Information

Grouped Work ID036eafb3-952c-6b4d-a4ae-f1d373b3efce
Grouping Titleone click jeff bezos and the rise of amazon com
Grouping Authorrichard l brandt
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-29 04:16:50AM
Last Indexed2020-10-29 04:43:45AM
Novelist Primary ISBNnone

Solr Details

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authorRichard L. Brandt
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Odenton Library - Nonfiction
Online OverDrive Collection
Severna Park Library - Nonfiction
display_description"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "--
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subject_facetAmazon.com (Firm) -- History
Bezos, Jeffrey
Booksellers and bookselling -- United States -- Biography
Businessmen -- United States -- Biography
Electronic commerce -- United States -- History
Internet bookstores -- United States -- History
title_displayOne click : Jeff Bezos and the rise of Amazon.com
title_fullOne Click Jeff Bezos and the Rise of Amazon.com
One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt
title_shortOne click
title_subJeff Bezos and the rise of Amazon.com
topic_facetBezos, Jeffrey
Biography & Autobiography
Booksellers and bookselling
Business
Businessmen
Electronic commerce
History
Internet bookstores
Nonfiction