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Start with why: how great leaders inspire everyone to take action

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Description

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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9781591842804
9781101149034
9781469090627
9780525595717
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Grouping Information

Grouped Work ID064078e2-2142-a8be-1cde-e7ae526aac79
Grouping Titlestart with why how great leaders inspire everyone to take action
Grouping Authorsimon sinek
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-23 04:16:47AM
Last Indexed2020-09-23 04:41:57AM
Novelist Primary ISBNnone

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display_description..."Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit--those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire..."--Page 4 of cover.
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subject_facetAudiobooks
BUSINESS & ECONOMICS / Entrepreneurship
Business
Downloadable audio books
Leadership
title_displayStart with why : how great leaders inspire everyone to take action
title_fullStart With Why How Great Leaders Inspire Everyone to Take Action
Start with Why How Great Leaders Inspire Everyone to Take Action
Start with why : how great leaders inspire everyone to take action / Simon Sinek
Start with why [electronic resource] : how great leaders inspire everyone to take action / Simon Sinek
title_shortStart with why
title_subhow great leaders inspire everyone to take action
topic_facetBUSINESS & ECONOMICS / Entrepreneurship
Business
Finance
Leadership
Nonfiction