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Social media data mining and analytics

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Publisher:
John Wiley & Sons,
Pub. Date:
[2019]
Language:
English
Description
Harness the power of social media to predict customer behavior and improve sales

Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses.

Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn:

The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning

Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.

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Grouping Information

Grouped Work ID066a5ac0-d15a-c910-4155-ae93c6652558
Grouping Titlesocial media data mining and analytics
Grouping Authorszabó gábor
Grouping Categorybook
Last Grouping Update2020-01-07 04:11:42AM
Last Indexed2020-01-26 04:31:05AM

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auth_author2Boykin, Oscar,
Chalkiopoulus, Antonios,
Polatkan, Gungo,
authorSzabó, Gábor,
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Chalkiopoulus, Antonios,author.
Polatkan, Gungo,author.
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subject_facetBusiness planning -- Data processing
Consumer behavior -- Forecasting
Consumer profiling -- Data processing
Data mining
Electronic books
Social media -- Data processing
title_displaySocial media data mining and analytics
title_fullSocial media data mining and analytics / Gabor Szabo, Gungo Polatkan, Oscar Boykin, Antonios Chalkiopoulus
title_shortSocial media data mining and analytics
topic_facetBusiness planning
Consumer behavior
Consumer profiling
Data mining
Data processing
Forecasting
Social media