Support AACPL's collections, services, programs and more by setting up a recurring gift. Help make your library better.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Book Cover
Average Rating
Publisher:
Penguin Publishing Group
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description

A new product, a new service, a new company, a new division, a new organization, a new anything—where there's a will, here's the way.

It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.


But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science—the art of the start.

Also in This Series
More Like This
More Details
ISBN:
9781101218440
Staff View

Grouping Information

Grouped Work ID09dfb70d-0c89-b0e6-7e39-88dde57e7316
Grouping Titleart of the start the time tested battle hardened guide for anyone starting anything
Grouping Authorguy kawasaki
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2023-02-01 04:07:44AM
Last Indexed2023-02-01 04:42:08AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Kawasaki, Guy
author_display
Kawasaki, Guy
available_at_aacpl
Online OverDrive Collection
detailed_location_aacpl
Online OverDrive Collection
display_description

A new product, a new service, a new company, a new division, a new organization, a new anything—where there's a will, here's the way.

It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.


But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science—the art of the start.

format_aacpl
eBook
format_category_aacpl
eBook
id
09dfb70d-0c89-b0e6-7e39-88dde57e7316
isbn
9781101218440
last_indexed
2023-02-01T09:42:08.296Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aacpl
Online OverDrive
owning_library_aacpl
Anne Arundel County Public Library Online
owning_location_aacpl
Online OverDrive Collection
primary_isbn
9781101218440
publisher
Penguin Publishing Group
recordtype
grouped_work
title_display
The Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
title_full
The Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
title_short
The Art of the Start
title_sub
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
topic_facet
Business
Nonfiction

Solr Details Tables

item_details

Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
overdrive:f38424a6-ef3a-4c64-b390-ee2871b51156-1Online OverDrive CollectionOnline OverDriveeBookeBook2falsetrueOverDriveAvailable Online
overdrive:f38424a6-ef3a-4c64-b390-ee2871b511561Online OverDrive CollectionOnline OverDriveeBookeBook0falsetrueOverDriveAvailable Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrive:f38424a6-ef3a-4c64-b390-ee2871b51156eBookeBookEnglishPenguin Publishing Group

scoping_details_aacpl

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:f38424a6-ef3a-4c64-b390-ee2871b51156-1Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse
overdrive:f38424a6-ef3a-4c64-b390-ee2871b511561Available OnlineAvailable Onlinefalsetruetruefalsefalsetrue