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The art of the start: the time-tested, battle-hardened guide for anyone starting anything

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Publisher:
Penguin Publishing Group
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.
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ISBN:
9781591840565
9781101218440
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Grouping Information

Grouped Work ID09dfb70d-0c89-b0e6-7e39-88dde57e7316
Grouping Titleart of the start the time tested battle hardened guide for anyone starting anything
Grouping Authorguy kawasaki
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-25 04:16:53AM
Last Indexed2020-09-25 04:43:02AM
Novelist Primary ISBNnone

Solr Details

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authorKawasaki, Guy, 1954-
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A new product, a new service, a new company, a new division, a new organization, a new anything—where there's a will, here's the way.

It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.


But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science—the art of the start.

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subject_facetEntrepreneurship
New business enterprises
title_displayThe art of the start : the time-tested, battle-hardened guide for anyone starting anything
title_fullThe Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki
title_shortThe art of the start
title_subthe time-tested, battle-hardened guide for anyone starting anything
topic_facetBusiness
Entrepreneurship
New business enterprises
Nonfiction