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The Complete guide to special event management: business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour

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Publisher:
J. Wiley,
Pub. Date:
c1992.
Language:
English
Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
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Grouping Information

Grouped Work ID 0ac9f5fb-0b12-9c68-b221-8883bb92edce
full_title complete guide to special event management business insights financial advice and successful strateg
author ernst young dwight w catherwood richard l van kirk
grouping_category book
lastUpdate 2017-07-01 09:00:21AM

Solr Details

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auth_author2 Catherwood, Dwight W., Van Kirk, Richard L.
author2-role Catherwood, Dwight W., Ernst & Young., Van Kirk, Richard L.
author_display
available_at_aacpl Broadneck Library
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id 0ac9f5fb-0b12-9c68-b221-8883bb92edce
isbn 9780471549086
item_details ils:a2432|31997033933839|Broadneck Library - Nonfiction|658.456 C|||1|false|false|||||On Shelf|Jun 15, 2017|BDN||
itype_aacpl Adult Nonfiction
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_aacpl 658.456 C
owning_library_aacpl Anne Arundel County Public Library
owning_location_aacpl Broadneck Library
primary_isbn 9780471549086
publishDate 1992
record_details ils:a2432|Book|Books||English|J. Wiley,|c1992.|xiv, 306 p. : ill. ; 24 cm.
recordtype grouped_work
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subject_facet Meetings -- Planning -- Handbooks, manuals, etc, Meetings -- Planning -- handbooks, manuals etc
title_display The Complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour
title_full The Complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour / Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk
title_short The Complete guide to special event management :
title_sub business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour
topic_facet Meetings, Planning