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The filter bubble: what the Internet is hiding from you

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Pub. Date:
2011.
Language:
English
Description
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
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ISBN:
9781594203008
9781101515129
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Grouping Information

Grouped Work ID21d0830d-5f08-1527-bff4-04f1827a9bed
Grouping Titlefilter bubble what the internet is hiding from you
Grouping Authoreli pariser
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-09-18 04:16:00AM
Last Indexed2021-09-18 04:48:56AM
Novelist Primary ISBN9781594203008

Solr Details

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display_descriptionThe hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
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publisherPenguin Press,
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subject_facetInformation organization
Internet -- Censorship
Invisible Web
Semantic Web -- Social aspects
World Wide Web -- Subject access
title_displayThe filter bubble : what the Internet is hiding from you
title_fullThe Filter Bubble What the Internet Is Hiding From You
The filter bubble : what the Internet is hiding from you / Eli Pariser
title_shortThe filter bubble
title_subwhat the Internet is hiding from you
topic_facetBusiness
Censorship
Information organization
Internet
Invisible Web
Nonfiction
Semantic Web
Social aspects
Subject access
Technology
World Wide Web