Bottlenecks: aligning UX design with user psychology

Book Cover
Average Rating
Publisher:
Apress,
Pub. Date:
2017.
Language:
English
Description

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.

Innova

tors in design and students of psychology will learn: The psychological processes determining users' perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users' needs

Who This Book Is For

Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.

Praise

"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

"Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age." - John Dirks, UX Director and Partner, Blink UX

"Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook

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ISBN:
9781484225806
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Grouping Information

Grouped Work ID249a86b7-6a7d-1734-f23d-479b06eab5da
Grouping Titlebottlenecks aligning ux design with user psychology
Grouping Authorevans david c
Grouping Categorybook
Last Grouping Update2019-08-29 10:33:32AM
Last Indexed2019-10-15 04:16:39AM

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subject_facetElectronic books
Human-computer interaction
User-centered system design
title_displayBottlenecks : aligning UX design with user psychology
title_fullBottlenecks : aligning UX design with user psychology / David C. Evans
title_shortBottlenecks
title_subaligning UX design with user psychology
topic_facetHuman-computer interaction
User-centered system design