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The tipping point: how little things can make a big difference

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Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Accelerated Reader:
IL: UG - BL: 9.1 - AR Pts: 15
Lexile measure:
1160L
Description
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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ISBN:
9780316316965
9781600249464
9780316144797
9780316346627
9781594831713
Accelerated Reader:
UG
Level 9.1, 15 Points
Lexile measure:
1160L
Staff View

Grouping Information

Grouped Work ID272c2aa0-42b2-7c7d-e370-4767dae01887
Grouping Titletipping point how little things can make a big difference
Grouping Authormalcolm gladwell
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-18 19:29:12PM
Last Indexed2020-09-18 19:30:20PM
Novelist Primary ISBNnone

Solr Details

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display_descriptionNew Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics
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subject_facetCausation
Contagion (Social psychology)
Context effects (Psychology)
Social change
Social psychology
title_displayThe tipping point : how little things can make a big difference
title_fullThe Tipping Point How Little Things Can Make a Big Difference
The tipping point : how little things can make a big difference / Malcolm Gladwell
The tipping point [electronic resource] : how little things can make a big difference / Malcolm Gladwell
title_shortThe tipping point
title_subhow little things can make a big difference
topic_facetBusiness
Causation
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Social change
Social psychology
Sociology