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The tipping point: how little things can make a big difference

Book Cover
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Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Accelerated Reader:
IL: UG - BL: 9.1 - AR Pts: 15
Lexile measure:
1160L
Description
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics
Also in This Series
More Like This
More Details
Contributors:
ISBN:
9780316316965
9781600249464
9780316144797
9780316346627
9781607888246
UPC:
9781607888246
Accelerated Reader:
UG
Level 9.1, 15 Points
Lexile measure:
1160L
Staff View

Grouping Information

Grouped Work ID272c2aa0-42b2-7c7d-e370-4767dae01887
Grouping Titletipping point how little things can make a big difference
Grouping Authormalcolm gladwell
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-07-02 04:08:22AM
Last Indexed2022-07-02 04:35:55AM

Solr Fields

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UG
accelerated_reader_point_value
15
accelerated_reader_reading_level
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author
Gladwell, Malcolm, 1963-
author2-role
Findaway World, LLC
author_display
Gladwell, Malcolm
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Broadneck Library
Busch Annapolis Library
Crofton Library
Deale Library
Discoveries: the Library at the Mall
Eastport-Annapolis Neck Library
Edgewater Library
Mountain Road Library
Odenton Library
Online OverDrive Collection
Severna Park Library
collection_aacpl
ADULT
detailed_location_aacpl
Broadneck Library - Audiobooks
Busch Annapolis Library - Nonfiction
Crofton Library - Audiobooks
Deale Library - Nonfiction
Discoveries: the Library at the Mall - Nonfiction
Eastport-Annapolis Neck Library - Nonfiction
Edgewater Library - Audiobooks
Linthicum Library - Nonfiction
Mountain Road Library - Audiobooks
Odenton Library - Audiobooks
Online OverDrive Collection
Severna Park Library - Nonfiction
display_description
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics
format_aacpl
Book
Playaway
eAudiobook
eBook
format_category_aacpl
Audio Books
Books
eBook
id
272c2aa0-42b2-7c7d-e370-4767dae01887
isbn
9780316144797
9780316316965
9780316346627
9781600249464
9781607888246
itype_aacpl
Adult Nonfiction
Adult Playaway
last_indexed
2022-07-02T08:35:55.457Z
lexile_score
1160
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aacpl
302 G
Online OverDrive
PLAYAWAY 302 G
owning_library_aacpl
Anne Arundel County Public Library
Anne Arundel County Public Library Online
owning_location_aacpl
Broadneck Library
Busch Annapolis Library
Crofton Library
Deale Library
Discoveries: the Library at the Mall
Eastport-Annapolis Neck Library
Edgewater Library
Linthicum Library
Mountain Road Library
Odenton Library
Online OverDrive Collection
Severna Park Library
primary_isbn
9780316316965
primary_upc
9781607888246
publishDate
2000
2006
2007
publisher
Findaway World
Hachette Audio
Little, Brown
Little, Brown and Company
recordtype
grouped_work
subject_facet
Audiobooks
Audiobooks (Playaway)
Audiobooks collection -- Nonfiction
Causation
Contagion (Social psychology)
Context effects (Psychology)
Social change
Social psychology
title_display
The tipping point : how little things can make a big difference
title_full
The Tipping Point How Little Things Can Make a Big Difference
The tipping point : how little things can make a big difference / Malcolm Gladwell
The tipping point [playaway] : how little things can make a big difference / Malcolm Gladwell
title_short
The tipping point
title_sub
how little things can make a big difference
topic_facet
Business
Causation
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Social change
Social psychology
Sociology
upc
9781607888246

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