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Small data: the tiny clues that uncover huge trends

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St. Martin's Press,
Pub. Date:
First edition.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... * How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. * How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. * How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. * How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. * How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. * How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

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Grouping Information

Grouped Work ID28b291c9-39c0-acea-e5c6-7d09de7d5aa7
Grouping Titlesmall data the tiny clues that uncover huge trends
Grouping Authormartin lindstrom
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-12-04 04:17:01AM
Last Indexed2020-12-04 04:43:50AM
Novelist Primary ISBNnone

Solr Details

authorLindstrom, Martin, 1970-
author_displayLindstrom, Martin
available_at_aacplCrofton Library
Eastport-Annapolis Neck Library
Severn Library
detailed_location_aacplCrofton Library - Nonfiction
Eastport-Annapolis Neck Library - Nonfiction
Severn Library - Nonfiction
display_description"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
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ils:a125700931997088613252Crofton Library - Nonfiction658.8 L1falsefalseOn ShelfAug 21, 2019CRO
ils:a125700931997088613278Crofton Library - Nonfiction658.8 L1falsefalseOn ShelfFeb 01, 2020CRO
ils:a125700931997088613260Eastport-Annapolis Neck Library - Nonfiction658.8 L1falsefalseOn ShelfOct 11, 2019EAN
ils:a125700931997088613237Eastport-Annapolis Neck Library - Nonfiction658.8 L1falsefalseOn ShelfSep 12, 2019EAN
ils:a125700931997088613245Severn Library - Nonfiction658.8 L1falsefalseOn ShelfOct 16, 2016PRO
itype_aacplAdult Nonfiction
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_aacpl658.8 L
owning_library_aacplAnne Arundel County Public Library
owning_location_aacplCrofton Library
Eastport-Annapolis Neck Library
Severn Library
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:a1257009BookBooksFirst edition.EnglishSt. Martin's Press, 2016.x, 245 p. : illustrations ; 25 cm
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:a125700931997088613252On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:a125700931997088613278On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:a125700931997088613260On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:a125700931997088613237On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:a125700931997088613245On ShelfOn Shelffalsetruetruefalsefalsetrue
subject_facetBranding (Marketing)
Consumer behavior
title_displaySmall data : the tiny clues that uncover huge trends
title_fullSmall data : the tiny clues that uncover huge trends / Martin Lindstrom
title_shortSmall data
title_subthe tiny clues that uncover huge trends
topic_facetBranding (Marketing)
Consumer behavior