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Differentiate or Die: Survival in Our Era of Killer Competition

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Author:
Publisher:
Blackstone Publishing
Pub. Date:
2010
Language:
English
Description

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.

In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Walmart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College to determine why some marketers succeed while others struggle and fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven—things that your competitor can do as well.

Carve out your own image in a crowded marketplace. This book can help.

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ISBN:
9781483086354
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Grouping Information

Grouped Work ID3244ec90-f2e1-74d0-7821-d45e4f5bde84
Grouping Titledifferentiate or die survival in our era of killer competition
Grouping Authorjack trout
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-25 04:16:53AM
Last Indexed2020-09-25 04:43:13AM
Novelist Primary ISBNnone

Solr Details

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In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.

In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Walmart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College to determine why some marketers succeed while others struggle and fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven—things that your competitor can do as well.

Carve out your own image in a crowded marketplace. This book can help.

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title_displayDifferentiate or Die Survival in Our Era of Killer Competition
title_fullDifferentiate or Die Survival in Our Era of Killer Competition
title_shortDifferentiate or Die
title_subSurvival in Our Era of Killer Competition
topic_facetBusiness
Nonfiction