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We Were Feminists Once: From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement

Book Cover
Average Rating
Publisher:
PublicAffairs
Pub. Date:
2016
Language:
English
Description
Feminism has hit the big time. Once a dirty word brushed away with a grimace, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces.
But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent — or less — of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine.
Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism's real purpose and power.
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ISBN:
9781610395908
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Grouping Information

Grouped Work ID406c25ea-1429-60c0-41ca-9741a7381e9f
Grouping Titlewe were feminists once from riot grrrl to covergirland 174 the buying and selling of a political movement
Grouping Authorandi zeisler
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-08-16 04:07:46AM
Last Indexed2022-08-16 04:43:19AM

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Zeisler, Andi
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Online OverDrive Collection
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display_description
Feminism has hit the big time. Once a dirty word brushed away with a grimace, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces.
But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent — or less — of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine.
Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism's real purpose and power.
format_aacpl
eBook
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406c25ea-1429-60c0-41ca-9741a7381e9f
isbn
9781610395908
last_indexed
2022-08-16T08:43:19.075Z
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-1
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Non Fiction
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Non Fiction
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Online OverDrive
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Anne Arundel County Public Library Online
owning_location_aacpl
Online OverDrive Collection
primary_isbn
9781610395908
publishDate
2016
publisher
PublicAffairs
recordtype
grouped_work
title_display
We Were Feminists Once From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
title_full
We Were Feminists Once From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
title_short
We Were Feminists Once
title_sub
From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
topic_facet
History
Nonfiction
Sociology
Women's Studies

Solr Details Tables

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overdrive:631894e6-8c24-451b-99b0-d7deba478cf41Online OverDrive CollectionOnline OverDriveeBookeBook1falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadAvailable Online

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overdrive:631894e6-8c24-451b-99b0-d7deba478cf4eBookeBookEnglishPublicAffairs2016

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