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The Long Tail: Why the Future of Business Is Selling Less of More

Book Cover
Average Rating
Publisher:
Hachette Books
Pub. Date:
2006
Language:
English
Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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ISBN:
9780316289238
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Grouping Information

Grouped Work ID51b75838-a69a-378a-34c0-17c3524e0a55
Grouping Titlelong tail why the future of business is selling less of more
Grouping Authorchris anderson
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-11-30 04:07:48AM
Last Indexed2022-11-30 05:00:23AM

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Anderson, Chris
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Anderson, Chris
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display_description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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eBook
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eBook
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51b75838-a69a-378a-34c0-17c3524e0a55
isbn
9780316289238
last_indexed
2022-11-30T10:00:23.053Z
lexile_score
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literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aacpl
Online OverDrive
owning_library_aacpl
Anne Arundel County Public Library Online
owning_location_aacpl
Online OverDrive Collection
primary_isbn
9780316289238
publishDate
2006
publisher
Hachette Books
recordtype
grouped_work
title_display
The Long Tail Why the Future of Business Is Selling Less of More
title_full
The Long Tail Why the Future of Business Is Selling Less of More
title_short
The Long Tail
title_sub
Why the Future of Business Is Selling Less of More
topic_facet
Business
Nonfiction

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