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Big Brands, Big Trouble: Lessons Learned the Hard Way

Book Cover
Average Rating
Author:
Publisher:
Penton Overseas, Inc.
Pub. Date:
2002
Language:
English
Description
Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.
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Grouping Information

Grouped Work ID75b17d83-d66f-4b10-3186-19ee768136a1
Grouping Titlebig brands big trouble lessons learned the hard way
Grouping Authorjack trout
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-03-08 04:16:23AM
Last Indexed2021-03-08 04:43:08AM
Novelist Primary ISBNnone

Solr Details

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title_displayBig Brands, Big Trouble Lessons Learned the Hard Way
title_fullBig Brands, Big Trouble Lessons Learned the Hard Way
title_shortBig Brands, Big Trouble
title_subLessons Learned the Hard Way
topic_facetBusiness
Nonfiction