A Branded World: Adventures in Public Relations and the Creation of Superbrands
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
|Grouped Work ID||7bc519c5-4aec-54cc-6bfd-0b6653be5a35|
|Grouping Title||branded world adventures in public relations and the creation of superbrands|
|Grouping Author||michael levine|
|Grouping Language||English (eng)|
|Last Grouping Update||2023-12-09 04:07:40AM|
|Last Indexed||2023-12-09 04:34:04AM|