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A Branded World: Adventures in Public Relations and the Creation of Superbrands

Book Cover
Average Rating
Publisher:
Blackstone Publishing
Pub. Date:
2005
Language:
English
Description

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.


But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.


Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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ISBN:
9781481599658
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Grouping Information

Grouped Work ID7bc519c5-4aec-54cc-6bfd-0b6653be5a35
Grouping Titlebranded world adventures in public relations and the creation of superbrands
Grouping Authormichael levine
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-05-11 04:15:49AM
Last Indexed2021-05-11 04:43:27AM
Novelist Primary ISBNnone

Solr Details

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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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title_displayA Branded World Adventures in Public Relations and the Creation of Superbrands
title_fullA Branded World Adventures in Public Relations and the Creation of Superbrands
title_shortA Branded World
title_subAdventures in Public Relations and the Creation of Superbrands
topic_facetBusiness
Nonfiction