Get the real story and tap into the innovative strategies of one of the Web's top businesses -- eBay. With over ten million registered users and over one million auctions being held daily, eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognise the impact the company has made on the business world: eBay invented a new industry, creating an exciting original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable E-commerce companies in business today and reveals how eBay customers have prospered and profited from the site. Revealing the philosophies and inner workings of this digital giant, this book gives readers an unparalleled insight into this company that continues to find innovative ways to beat competitors, including Amazon.com and create tightly knit E-communities. They'll also discover valuable business lessons as Bunnell uncovers eBay's future plans for successful digital commerce, developing customers for life, and creating a community of customers. Approximate running time: 180 minutes.