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Growth dynamics in new markets: improving decision making through simulation model-based management

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Publisher:
John Wiley & Sons,
Pub. Date:
2018.
Language:
English
Description

An innovative simulation-based approach for strategic decision making when launching new products

Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems.

This groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate them based on the simulations. It also reveals how to use computer simulations to understand what decisions could and should be made, when to make them and how intensive they should be. The authors present an interactive approach that:

Contains an innovative combination of a case study, simulation game and simulation models for developing the skills to introduce a product to the marketplace Offers targeted questions that help to enhance the understanding of the material presented Presents detailed answers and solutions to a number or real-world business challenges Features video tutorials that explain how the simulation experiments are implemented and interpreted Aids in the development an action-oriented, pragmatic understanding of the underlying forces in business

Designed for students of business administration, management, industrial engineering, informatics, engineering, and public policy, Growth Dynamics in New Markets offers an innovative approach that combines the practice of dynamic reasoning and the use of simulation to design and test possible policies.

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ISBN:
9781119127413
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Grouping Information

Grouped Work ID7d78f473-f34b-c892-60b7-0987e4b9dffe
Grouping Titlegrowth dynamics in new markets improving decision making through simulation model based management
Grouping Authorschaffernicht martin f g
Grouping Categorybook
Last Grouping Update2020-01-07 04:11:42AM
Last Indexed2020-03-29 04:30:53AM

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ils:a1675524BookBooksEnglishJohn Wiley & Sons, 2018.1 online resource (1 volume) : illustrations
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subject_facetDecision making
Electronic books
Management
Marketing
Strategic planning
title_displayGrowth dynamics in new markets : improving decision making through simulation model-based management
title_fullGrowth dynamics in new markets : improving decision making through simulation model-based management / Martin F.G. Schaffernicht & Stefan N. Groesser
title_shortGrowth dynamics in new markets
title_subimproving decision making through simulation model-based management
topic_facetDecision making
Management
Marketing
Strategic planning