All library locations will be closed through June 15 due to the COVID-19 pandemic. More information.
Fines will not be charged while the library system is closed. Please keep your items until we reopen.

Get a Virtual Library Card

The creative curve: how to develop the right idea, at the right time

Book Cover
Average Rating
Publisher:
Currency,
Pub. Date:
2018.
Edition:
1 Edition.
Language:
English
Description
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen , to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
Also in This Series
More Like This
More Details
ISBN:
9781524761714
Staff View

Grouping Information

Grouped Work ID81e48363-3f2b-2052-c761-8f7368d84979
Grouping Titlecreative curve how to develop the right idea at the right time
Grouping Authorgannett allen
Grouping Categorybook
Last Grouping Update2020-02-23 04:26:31AM
Last Indexed2020-06-02 04:23:17AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
authorGannett, Allen,
author_displayGannett, Allen
available_at_aacplEastport-Annapolis Neck Library
Severna Park Library
collection_aacplADULT
detailed_location_aacplCrofton Library - Nonfiction
Eastport-Annapolis Neck Library - Nonfiction
Severna Park Library - Nonfiction
display_description"Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement"-- "We have been lied to about the source of creative genius. We have been spoon-fed the notion throughout our lives that creativity is the province of a brilliant few. And that moments of insight come to us unbidden, in flashes of genius -- through our dreams, or in the shower, or in a sudden moment of divine inspiration. We are told about the young Mozart, whose effortless genius trumps the methodical and hardworking Salieri; or the creation of Paul McCartney's song "Yesterday", perhaps the most popular single in music history, which came to him in a dream one morning; or J.K. Rowling's inspiration for the Harry Potter books, which came to her while sitting in a delayed train bound for London. What we aren't told is the real background behind such hits. Recent research has revealed the science behind increasing our odds of achieving commercial success, whether in music, in writing, in creating a startup company or orchestrating an effective marketing campaign. Psychologically, human beings are enticed by the novel and unfamiliar, which attracts us like honey to a bee; but when a song or idea is too novel, too far outside of our experience, instead of enticing us, it pushes us away. Because there is a second, equally powerful drive in us -- for the safe and familiar. The key to achieving commercial success is to find that sweet spot between the novel and the familiar. In The Creative Curve, that is what Allen Gannett shows us how to do"-- Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. He shows that there is a predictable science behind achieving commercial success in any creative endeavor, which he calls "the creative curve." Here he shares the four laws of creative success and identifies the common patterns behind their achievement. -- adapted from publisher info
format_aacplBook
format_category_aacplBooks
id81e48363-3f2b-2052-c761-8f7368d84979
isbn9781524761714
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:a154891231997096472980Severna Park Library - Nonfiction658.409 G1falsefalseOn ShelfJan 19, 2020S-PK
ils:a154891231997096472998Eastport-Annapolis Neck Library - Nonfiction658.409 G1falsefalseOn ShelfNov 27, 2019EAN
ils:a154891231997096473004Crofton Library - Nonfiction658.409 G1falsefalseChecked OutFeb 22, 2020CRO
itype_aacplAdult Nonfiction
last_indexed2020-06-02T08:23:17.371Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_aacpl658.409 G
owning_library_aacplAnne Arundel County Public Library
owning_location_aacplCrofton Library
Eastport-Annapolis Neck Library
Severna Park Library
primary_isbn9781524761714
publishDate2018
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:a1548912BookBooks1 Edition.EnglishCurrency, 2018.xii, 270 pages : illustrations ; 25 cm
recordtypegrouped_work
scoping_details_aacpl
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:a154891231997096472980On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:a154891231997096472998On ShelfOn Shelffalsetruetruefalsefalsetrue
ils:a154891231997096473004Checked OutChecked Outfalsefalsetruefalsefalsetrue
subject_facetCreative ability in business
Nonfiction
Success in business
title_displayThe creative curve : how to develop the right idea, at the right time
title_fullThe creative curve : how to develop the right idea, at the right time / Allen Gannett
title_shortThe creative curve
title_subhow to develop the right idea, at the right time
topic_facetCreative ability in business
Success in business