Differentiate or Die: Survival in Our Era of Killer Competition

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Publisher:
Blackstone Publishing
Pub. Date:
2010
Language:
English
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In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival.


In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives-from giants like Walmart to tiny Trinity College-to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

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ISBN:
9781483086354
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Grouped Work ID 96c24f72-84d9-5b78-7d3b-93cd4200e6cc
Grouping Title differentiate or die survival in our era of killer competition
Grouping Author trout jack
Grouping Category book
Last Grouping Update 2018-09-21 04:46:47AM
Last Indexed 2018-09-21 04:53:22AM

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In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival.

In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives-from giants like Walmart to tiny Trinity College-to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

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title_display Differentiate or Die
title_full Differentiate or Die Survival in Our Era of Killer Competition
title_short Differentiate or Die
title_sub Survival in Our Era of Killer Competition
topic_facet Business, Nonfiction