In-building appointments will be available beginning March 1. Contactless curbside pickup will continue.
Returned items are quarantined for 48 hours before they are checked in. Fines are not charged for quarantined items.

Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

Book Cover
Average Rating
Author:
Publisher:
Random House Publishing Group
Pub. Date:
2012
Language:
English
Description
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Also in This Series
More Like This
More Details
ISBN:
9780345521446
Staff View

Grouping Information

Grouped Work IDa97fb3fc-5b38-0dcb-a003-f2018279f4b9
Grouping Titlethinking small the long strange trip of the volkswagen beetle
Grouping Authorandrea hiott
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-02-27 04:21:06AM
Last Indexed2021-02-27 04:48:57AM
Novelist Primary ISBN9780345521422

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
authorAndrea Hiott
author_displayAndrea Hiott
available_at_aacplOnline OverDrive Collection
detailed_location_aacplOnline OverDrive Collection
display_descriptionSometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.
 
Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile.
 
Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.
 
Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
format_aacpleBook
format_category_aacpleBook
ida97fb3fc-5b38-0dcb-a003-f2018279f4b9
isbn9780345521446
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
overdrive:0147507d-22aa-420d-85e9-50e373cd67a51Online OverDrive CollectionOnline OverDriveeBookeBook0falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadAvailable Online
overdrive:0147507d-22aa-420d-85e9-50e373cd67a5-1Online OverDrive CollectionOnline OverDriveeBookeBook3falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadAvailable Online
last_indexed2021-02-27T09:48:57.787Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_aacplOnline OverDrive
owning_library_aacplAnne Arundel County Public Library Online
owning_location_aacplOnline OverDrive Collection
primary_isbn9780345521446
publishDate2012
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrive:0147507d-22aa-420d-85e9-50e373cd67a5eBookeBookEnglishRandom House Publishing Group2012
recordtypegrouped_work
scoping_details_aacpl
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:0147507d-22aa-420d-85e9-50e373cd67a51Available OnlineAvailable Onlinefalsetruetruefalsefalsetrue
overdrive:0147507d-22aa-420d-85e9-50e373cd67a5-1Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse
title_displayThinking Small The Long, Strange Trip of the Volkswagen Beetle
title_fullThinking Small The Long, Strange Trip of the Volkswagen Beetle
title_shortThinking Small
title_subThe Long, Strange Trip of the Volkswagen Beetle
topic_facetBusiness
History
Nonfiction
Transportation