Curbside Plus Services include curbside pickup and in-person appointments for computer use and other library services. Please call a library to schedule.
Masks covering the nose and mouth must be worn on library property by anyone over the age of two.

Returned items are quarantined for 48 hours before they are checked in. Fines are not charged for quarantined items.

Made to stick: why some ideas survive and others die

Book Cover
Average Rating
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Also in This Series
More Like This
More Details
Contributors:
ISBN:
9781400064281
9781415936566
9781588365965
Staff View

Grouping Information

Grouped Work IDa9b63d03-f123-dcdb-4d84-97241b620e4c
Grouping Titlemade to stick why some ideas survive and others die
Grouping Authorchip heath
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-03-07 04:33:02AM
Last Indexed2021-03-07 05:00:16AM
Novelist Primary ISBN9780739341346

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Heath, Dan, 1973-
authorHeath, Chip.
author2-roleHeath, Dan,1973-
author_displayHeath, Chip
collection_aacplADULT
detailed_location_aacplBusch Annapolis Library - Nonfiction
Online OverDrive Collection
display_descriptionUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
format_aacplBook
eAudiobook
eBook
format_category_aacplAudio Books
Books
eBook
ida9b63d03-f123-dcdb-4d84-97241b620e4c
isbn9781400064281
9781415936566
9781588365965
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
overdrive:da87dddc-215f-422a-b435-d29defdee4ba-1Online OverDrive CollectionOnline OverDriveeBookeBook2falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadChecked Out
overdrive:da87dddc-215f-422a-b435-d29defdee4ba1Online OverDrive CollectionOnline OverDriveeBookeBook0falsetrueOverDriveAdobe EPUB eBook, Kindle Book, OverDrive ReadChecked Out
ils:a176240531997107360208Busch Annapolis Library - Nonfiction302.13 H1falsefalseAvailable SoonANN
ils:a176240531997107360190Busch Annapolis Library - Nonfiction302.13 H1falsefalseAvailable SoonANN
ils:a176240531997107360182Busch Annapolis Library - Nonfiction302.13 H1falsefalseAvailable SoonANN
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a1Online OverDrive CollectionOnline OverDriveeAudiobookAudio Books0falsetrueOverDriveOverDrive MP3 Audiobook, OverDrive ListenChecked Out
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-1Online OverDrive CollectionOnline OverDriveeAudiobookAudio Books2falsetrueOverDriveOverDrive MP3 Audiobook, OverDrive ListenChecked Out
itype_aacplAdult Nonfiction
last_indexed2021-03-07T10:00:16.313Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_aacpl302.13 H
Online OverDrive
owning_library_aacplAnne Arundel County Public Library
Anne Arundel County Public Library Online
owning_location_aacplBusch Annapolis Library
Online OverDrive Collection
primary_isbn9781400064281
publishDate2007
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrive:da87dddc-215f-422a-b435-d29defdee4baeBookeBookEnglishRandom House Publishing Group2007
ils:a1762405BookBooks1st ed.EnglishRandom House, c2007.291 p. ; 22 cm.
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06aeAudiobookAudio BooksEnglishPenguin Random House Audio Publishing Group2007
recordtypegrouped_work
scoping_details_aacpl
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:da87dddc-215f-422a-b435-d29defdee4ba-1Checked OutChecked Outfalsefalsetruefalsefalsefalse
overdrive:da87dddc-215f-422a-b435-d29defdee4ba1Checked OutChecked Outfalsefalsetruefalsefalsetrue
ils:a176240531997107360208Coming SoonAvailable Soonfalsefalsetruefalsefalsetrue
ils:a176240531997107360190Coming SoonAvailable Soonfalsefalsetruefalsefalsetrue
ils:a176240531997107360182Coming SoonAvailable Soonfalsefalsetruefalsefalsetrue
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a1Checked OutChecked Outfalsefalsetruefalsefalsetrue
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a-1Checked OutChecked Outfalsefalsetruefalsefalsefalse
subject_facetContagion (Social psychology)
Context effects (Psychology)
Social psychology
title_displayMade to stick : why some ideas survive and others die
title_fullMade to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
title_shortMade to stick
title_subwhy some ideas survive and others die
topic_facetBusiness
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Self-Improvement
Social psychology