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Made to stick: why some ideas survive and others die

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Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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ISBN:
9781400064281
9781415936566
9781588365965
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Grouping Information

Grouped Work IDa9b63d03-f123-dcdb-4d84-97241b620e4c
Grouping Titlemade to stick why some ideas survive and others die
Grouping Authorchip heath
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-11-29 04:07:44AM
Last Indexed2022-11-29 04:43:36AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Heath, Dan, 1973-
author
Heath, Chip
author2-role
Heath, Dan,1973-author
author_display
Heath, Chip
available_at_aacpl
Crofton Library
Online OverDrive Collection
collection_aacpl
ADULT
detailed_location_aacpl
Crofton Library - Nonfiction
Odenton Library - Nonfiction
Online OverDrive Collection
Severna Park Library - Nonfiction
display_description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
format_aacpl
Book
eAudiobook
eBook
format_category_aacpl
Audio Books
Books
eBook
id
a9b63d03-f123-dcdb-4d84-97241b620e4c
isbn
9781400064281
9781415936566
9781588365965
itype_aacpl
Adult Nonfiction
last_indexed
2022-11-29T09:43:36.189Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aacpl
302.13 H
Online OverDrive
owning_library_aacpl
Anne Arundel County Public Library
Anne Arundel County Public Library Online
owning_location_aacpl
Crofton Library
Odenton Library
Online OverDrive Collection
Severna Park Library
primary_isbn
9781400064281
publishDate
2007
2008
publisher
Penguin Random House Audio Publishing Group
Random House
Random House Publishing Group
recordtype
grouped_work
subject_facet
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
title_display
Made to stick : why some ideas survive and others die
title_full
Made to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
title_short
Made to stick
title_sub
why some ideas survive and others die
topic_facet
Business
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Self-Improvement
Social psychology

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overdrive:da87dddc-215f-422a-b435-d29defdee4baeBookeBookEnglishRandom House Publishing Group2007
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overdrive:d9500251-16d2-45b7-bedd-5bb174feb06aeAudiobookAudio BooksEnglishPenguin Random House Audio Publishing Group2007

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