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Made to stick: why some ideas survive and others die

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Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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ISBN:
9781400064281
9781415936566
9781588365965
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Grouping Information

Grouped Work IDa9b63d03-f123-dcdb-4d84-97241b620e4c
Grouping Titlemade to stick why some ideas survive and others die
Grouping Authorchip heath
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-28 04:05:51AM
Last Indexed2024-03-28 04:32:14AM

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Heath, Chip
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Busch Annapolis Library
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Busch Annapolis Library - Nonfiction
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display_description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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Non Fiction
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Non Fiction
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Anne Arundel County Public Library
Anne Arundel County Public Library Online
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Brooklyn Park Library
Busch Annapolis Library
Online OverDrive Collection
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9781400064281
publishDate
2007
2008
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Books on Tape
Random House
Random House Publishing Group
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grouped_work
subject_facet
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
title_display
Made to stick : why some ideas survive and others die
title_full
Made to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
title_short
Made to stick
title_sub
why some ideas survive and others die
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Business
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Self-Improvement
Social psychology

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