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What great brands do: the seven brand-building principles that separate the best from the rest

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Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

    Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

    The EPUB format of this title may not be compatible for use on all handheld devices.

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    ISBN:
    9781118611258
    9781118824337
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    Grouping Information

    Grouped Work IDb9a32296-a5af-2ac7-82b9-612c86218eaa
    Grouping Titlewhat great brands do the seven brand building principles that separate the best from the rest
    Grouping Authordenise lee yohn
    Grouping Categorybook
    Grouping LanguageEnglish (eng)
    Last Grouping Update2021-04-13 04:15:51AM
    Last Indexed2021-04-13 04:48:01AM
    Novelist Primary ISBN9781118824337

    Solr Details

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    authorYohn, Denise Lee, 1967-
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    display_description

    Discover proven strategies for building powerful, world-class brands

    It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

    Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

    The EPUB format of this title may not be compatible for use on all handheld devices.

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    ils:a1069995BookBooksFirst edition.EnglishJossey-Bass, A Wiley Brand, [2014]vii, 262 pages : illustrations, charts ; 24 cm
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    subject_facetBrand name products
    Branding (Marketing)
    title_displayWhat great brands do : the seven brand-building principles that separate the best from the rest
    title_fullWhat Great Brands Do The Seven Brand-Building Principles that Separate the Best from the Rest
    What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn
    title_shortWhat great brands do
    title_subthe seven brand-building principles that separate the best from the rest
    topic_facetBrand name products
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    Business
    Nonfiction