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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

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Description
Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built���and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away
  • Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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    ISBN:
    9781118824405
    9781118824337
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    Grouping Information

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    Grouping Titlewhat great brands do the seven brand building principles that separate the best from the rest
    Grouping Authordenise lee yohn
    Grouping Categorybook
    Grouping LanguageEnglish (eng)
    Last Grouping Update2024-03-28 04:05:51AM
    Last Indexed2024-03-28 04:32:14AM

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    Discover proven strategies for building powerful, world-class brands

    It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built���and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away
  • Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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    BUSINESS & ECONOMICS -- Management
    BUSINESS & ECONOMICS -- Management Science
    BUSINESS & ECONOMICS -- Organizational Behavior
    Brand name products
    Branding (Marketing)
    Produits de marque
    Stratégie de marque
    branding
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    What Great Brands Do The Seven Brand-Building Principles that Separate the Best from the Rest
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    What Great Brands Do The Seven Brand-Building Principles that Separate the Best from the Rest
    What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn
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    What Great Brands Do
    title_sub
    The Seven Brand-Building Principles that Separate the Best from the Rest
    topic_facet
    BUSINESS & ECONOMICS
    Brand name products
    Branding (Marketing)
    Business
    Industrial Management
    Management
    Management Science
    Nonfiction
    Organizational Behavior
    Produits de marque
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