Competitive advantage: creating and sustaining superior performance

Book Cover
Average Rating
Publisher:
Free Press ;
Pub. Date:
c1985.
Language:
English
Description
The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
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ISBN:
9780029250907
9780684841465
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Grouping Information

Grouped Work ID cad11833-b71e-0574-d5ff-82a7b05dd91a
Full title competitive advantage creating and sustaining superior performance
Author porter michael e
Grouping Category book
Last Update 2017-11-17 04:53:49AM
Last Indexed 2018-05-21 04:40:35AM

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publishDate 1985
record_details ils:a77273|Book|Books||English|Free Press ;|c1985.|xviii, 557 p. : ill. ; 25 cm.
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subject_facet Competition, Industrial management
title_display Competitive advantage : creating and sustaining superior performance
title_full Competitive advantage : creating and sustaining superior performance / Michael E. Porter
title_short Competitive advantage :
title_sub creating and sustaining superior performance
topic_facet Competition, Industrial management