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Subliminal: How Your Unconscious Mind Rules Your Behavior

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Publisher:
Knopf Doubleday Publishing Group
Pub. Date:
2012
Language:
English
Description
Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
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ISBN:
9780307907448
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Grouping Information

Grouped Work IDe0564bfd-2c07-dd07-1596-fb141c792751
Grouping Titlesubliminal how your unconscious mind rules your behavior
Grouping Authorleonard mlodinow
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-10-28 04:16:51AM
Last Indexed2020-10-28 04:42:50AM
Novelist Primary ISBN9780307378217

Solr Details

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From the bestselling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind shapes our experience of the world.

Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events—along the way, changing our view of ourselves and the world around us.

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title_displaySubliminal How Your Unconscious Mind Rules Your Behavior
title_fullSubliminal How Your Unconscious Mind Rules Your Behavior
title_shortSubliminal
title_subHow Your Unconscious Mind Rules Your Behavior
topic_facetBusiness
Nonfiction
Psychology