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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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Average Rating
Author:
Publisher:
Ascent Audio
Pub. Date:
2013
Language:
English
Description

Meet your new global consumer

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:

• There will be nearly one billion middle-class consumers in China and India within the next ten years?

• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?

• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?

• The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.

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ISBN:
9781469093772
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Grouping Information

Grouped Work IDe800d68a-1d46-7510-e703-976659a277be
Grouping Title10 trillion prize captivating the newly affluent in china and india
Grouping Authorcarol liao
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-06-27 04:07:47AM
Last Indexed2022-06-27 04:47:24AM

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display_description

Meet your new global consumer

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:

• There will be nearly one billion middle-class consumers in China and India within the next ten years?

• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?

• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?

• The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.

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Non Fiction
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Online OverDrive
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Anne Arundel County Public Library Online
owning_location_aacpl
Online OverDrive Collection
primary_isbn
9781469093772
publishDate
2013
publisher
Ascent Audio
recordtype
grouped_work
title_display
The $10 Trillion Prize Captivating the Newly Affluent in China and India
title_full
The $10 Trillion Prize Captivating the Newly Affluent in China and India
title_short
The $10 Trillion Prize
title_sub
Captivating the Newly Affluent in China and India
topic_facet
Business
Nonfiction

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