The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Description
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that:
There will be nearly one billion middle-class consumers in China and India within the next ten years?
More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.
Subjects
Subjects
More Details
ISBN:
9781469093772
Staff View
Grouping Information
| Grouped Work ID | e800d68a-1d46-7510-e703-976659a277be |
|---|---|
| Grouping Title | 10 trillion prize captivating the newly affluent in china and india |
| Grouping Author | carol liao |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2023-03-24 04:07:46AM |
| Last Indexed | 2023-03-24 04:44:04AM |
Solr Fields
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0
accelerated_reader_reading_level
0
author
Liao, Carol
author_display
Liao, Carol
available_at_aacpl
Online OverDrive Collection
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Online OverDrive Collection
display_description
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that:
There will be nearly one billion middle-class consumers in China and India within the next ten years?
More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?
By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?
The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.
format_aacpl
eAudiobook
format_category_aacpl
Audio Books
eBook
eBook
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e800d68a-1d46-7510-e703-976659a277be
isbn
9781469093772
last_indexed
2023-03-24T08:44:04.593Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
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Online OverDrive
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Anne Arundel County Public Library Online
owning_location_aacpl
Online OverDrive Collection
primary_isbn
9781469093772
publishDate
2013
publisher
Ascent Audio
recordtype
grouped_work
title_display
The $10 Trillion Prize Captivating the Newly Affluent in China and India
title_full
The $10 Trillion Prize Captivating the Newly Affluent in China and India
title_short
The $10 Trillion Prize
title_sub
Captivating the Newly Affluent in China and India
topic_facet
Business
Nonfiction
Nonfiction
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