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The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

Book Cover
Average Rating
Author:
Publisher:
Motorbooks
Pub. Date:
2007
Language:
English
Description

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans.

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ISBN:
9781616737597
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Grouping Information

Grouped Work IDf0754c61-9ab7-cb9f-5092-bd736064e09c
Grouping Title200 mph billboard the inside story of how big money changed nascar
Grouping Authormark yost
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-03-07 04:33:02AM
Last Indexed2021-03-07 05:00:33AM
Novelist Primary ISBN9780760328125

Solr Details

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accelerated_reader_reading_level0
authorMark Yost
author_displayMark Yost
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display_description

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.
A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business.
From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans.

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title_displayThe 200-MPH Billboard The Inside Story of How Big Money Changed NASCAR
title_fullThe 200-MPH Billboard The Inside Story of How Big Money Changed NASCAR
title_shortThe 200-MPH Billboard
title_subThe Inside Story of How Big Money Changed NASCAR
topic_facetNonfiction
Sports & Recreations