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Sales & Marketing: 25 Keys to Selling Your Products

Book Cover
Average Rating
Publisher:
Listen & Live Audio, Inc
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies:

Key 1. The need to understand the complexity of marketing.
Key 2. Positioning and why it is important in guiding marketing strategy.
Key 3. Why the job of the marketing manager is key to the success of the firm.
Key 4. Understanding why knowledge of the marketing environment contributes to a firm's success.
Key 5. Managing demand states.
Key 6. Why a lack of marketing research means "flying blind."
Key 7. A guide for the marketing manager's involvement in the research process.
Key 8. The importance of understanding the consumer. Part 1.
Key 9. The importance of understanding the consumer. Part 2.
Key 10. Why selling to the entire market may not be a good idea.
Key 11. How to generate repeat purchases.
Key 12. Establishing a brand name is a key strategic advantage.
Key 13. The inherent advantage of the pioneer brand.
Key 14. How can the follower brand compete?
Key 15. Can new products give new life to companies?
Key 16. Issues relating to effective product strategy.
Key 17. Pricing could be tricky. What should I charge?
Key 18. Effective ways to promote your product.
Key 19. Advertising as a promotional tool.
Key 20. Distribution as an effective component of marketing strategy.
Key 21. How to effectively integrate the 4 P's of marketing.
Key 22. International marketing as a potential focus of the company.
Key 23. Case Study: A marketing success story.
Key 24. Case Study: A marketing challenge.
Key 25. Future directions of marketing strategies.

Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
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ISBN:
9781593162825
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Grouping Information

Grouped Work IDfd2ccc12-8e19-f6b1-b200-753aa4b2a4e8
Grouping Titlesales and marketing 25 keys to selling your products
Grouping Authormichael a kamins ph d
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-08-16 04:07:46AM
Last Indexed2022-08-16 04:43:19AM

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display_description
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies:

Key 1. The need to understand the complexity of marketing.
Key 2. Positioning and why it is important in guiding marketing strategy.
Key 3. Why the job of the marketing manager is key to the success of the firm.
Key 4. Understanding why knowledge of the marketing environment contributes to a firm's success.
Key 5. Managing demand states.
Key 6. Why a lack of marketing research means "flying blind."
Key 7. A guide for the marketing manager's involvement in the research process.
Key 8. The importance of understanding the consumer. Part 1.
Key 9. The importance of understanding the consumer. Part 2.
Key 10. Why selling to the entire market may not be a good idea.
Key 11. How to generate repeat purchases.
Key 12. Establishing a brand name is a key strategic advantage.
Key 13. The inherent advantage of the pioneer brand.
Key 14. How can the follower brand compete?
Key 15. Can new products give new life to companies?
Key 16. Issues relating to effective product strategy.
Key 17. Pricing could be tricky. What should I charge?
Key 18. Effective ways to promote your product.
Key 19. Advertising as a promotional tool.
Key 20. Distribution as an effective component of marketing strategy.
Key 21. How to effectively integrate the 4 P's of marketing.
Key 22. International marketing as a potential focus of the company.
Key 23. Case Study: A marketing success story.
Key 24. Case Study: A marketing challenge.
Key 25. Future directions of marketing strategies.

Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
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Online OverDrive
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Online OverDrive Collection
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9781593162825
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Listen & Live Audio, Inc.
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New York Times Pocket MBA
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title_display
Sales & Marketing 25 Keys to Selling Your Products
title_full
Sales & Marketing 25 Keys to Selling Your Products
title_short
Sales & Marketing
title_sub
25 Keys to Selling Your Products
topic_facet
Business
Marketing & Sales
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