We now offer Curbside Plus Services. Bookdrops remain open but buildings are closed. Returned items are quarantined for 6 days before they are checked in. Fines are not charged for quarantined items.

Sales & Marketing: 25 Keys to Selling Your Products

Book Cover
Average Rating
Publisher:
Listen & Live Audio, Inc.
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Learn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies.Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
Also in This Series
More Like This
More Details
ISBN:
9781593162825
Staff View

Grouping Information

Grouped Work IDfd2ccc12-8e19-f6b1-b200-753aa4b2a4e8
Grouping Titlesales and marketing 25 keys to selling your products
Grouping Authormichael a kamins ph d
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-19 04:16:46AM
Last Indexed2020-09-19 04:42:45AM
Novelist Primary ISBNnone

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
authorMichael A. Kamins, Ph.D.
author_displayMichael A. Kamins, Ph.D
available_at_aacplOnline OverDrive Collection
detailed_location_aacplOnline OverDrive Collection
display_descriptionLearn the 25 keys to build awareness of new brands and learn the secrets of forceful advertising and marketing strategies:

Key 1. The need to understand the complexity of marketing.
Key 2. Positioning and why it is important in guiding marketing strategy.
Key 3. Why the job of the marketing manager is key to the success of the firm.
Key 4. Understanding why knowledge of the marketing environment contributes to a firm's success.
Key 5. Managing demand states.
Key 6. Why a lack of marketing research means "flying blind."
Key 7. A guide for the marketing manager's involvement in the research process.
Key 8. The importance of understanding the consumer. Part 1.
Key 9. The importance of understanding the consumer. Part 2.
Key 10. Why selling to the entire market may not be a good idea.
Key 11. How to generate repeat purchases.
Key 12. Establishing a brand name is a key strategic advantage.
Key 13. The inherent advantage of the pioneer brand.
Key 14. How can the follower brand compete?
Key 15. Can new products give new life to companies?
Key 16. Issues relating to effective product strategy.
Key 17. Pricing could be tricky. What should I charge?
Key 18. Effective ways to promote your product.
Key 19. Advertising as a promotional tool.
Key 20. Distribution as an effective component of marketing strategy.
Key 21. How to effectively integrate the 4 P's of marketing.
Key 22. International marketing as a potential focus of the company.
Key 23. Case Study: A marketing success story.
Key 24. Case Study: A marketing challenge.
Key 25. Future directions of marketing strategies.

Sales & Marketing is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
format_aacpleAudiobook
format_category_aacplAudio Books
eBook
idfd2ccc12-8e19-f6b1-b200-753aa4b2a4e8
isbn9781593162825
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
overdrive:912f3e21-c1d3-4173-95cb-e89a2c1e6e84-1Online OverDrive CollectionOnline OverDriveeAudiobookAudio Books5falsetrueOverDriveOverDrive MP3 Audiobook, OverDrive ListenAvailable Online
overdrive:912f3e21-c1d3-4173-95cb-e89a2c1e6e841Online OverDrive CollectionOnline OverDriveeAudiobookAudio Books0falsetrueOverDriveOverDrive MP3 Audiobook, OverDrive ListenAvailable Online
last_indexed2020-09-19T08:42:45.615Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_aacplOnline OverDrive
owning_library_aacplAnne Arundel County Public Library Online
owning_location_aacplOnline OverDrive Collection
primary_isbn9781593162825
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
overdrive:912f3e21-c1d3-4173-95cb-e89a2c1e6e84eAudiobookAudio BooksEnglishListen & Live Audio, Inc.
recordtypegrouped_work
scoping_details_aacpl
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:912f3e21-c1d3-4173-95cb-e89a2c1e6e84-1Available OnlineAvailable Onlinefalsetruetruefalsefalsefalse
overdrive:912f3e21-c1d3-4173-95cb-e89a2c1e6e841Available OnlineAvailable Onlinefalsetruetruefalsefalsetrue
seriesNew York Times Pocket MBA
series_with_volumeNew York Times Pocket MBA|
title_displaySales & Marketing 25 Keys to Selling Your Products
title_fullSales & Marketing 25 Keys to Selling Your Products
title_shortSales & Marketing
title_sub25 Keys to Selling Your Products
topic_facetBusiness
Marketing & Sales
Nonfiction