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What great brands do: the seven brand-building principles that separate the best from the rest
(eBook)

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Published:
San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014].
Format:
eBook
Physical Desc:
1 online resource
Status:
O'Reilly
Description

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

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Language:
English
ISBN:
9781118824337, 1118824334, 9781118824405, 1118824407

Notes

Bibliography
Includes bibliographical references and index.
Description
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
Local note
O'Reilly,O'Reilly Online Learning: Academic/Public Library Edition
Citations
APA Citation (style guide)

Yohn, D. L. (2014). What great brands do: the seven brand-building principles that separate the best from the rest. San Francisco, CA, Jossey-Bass, A Wiley Brand.

Chicago / Turabian - Author Date Citation (style guide)

Yohn, Denise Lee, 1967-. 2014. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. San Francisco, CA, Jossey-Bass, A Wiley Brand.

Chicago / Turabian - Humanities Citation (style guide)

Yohn, Denise Lee, 1967-, What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. San Francisco, CA, Jossey-Bass, A Wiley Brand, 2014.

MLA Citation (style guide)

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. San Francisco, CA, Jossey-Bass, A Wiley Brand, 2014.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
b9a32296-a5af-2ac7-82b9-612c86218eaa
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Record Information

Last File Modification TimeSep 06, 2023 04:44:25 AM
Last Grouped Work Modification TimeMar 03, 2024 04:27:44 AM

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