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The Click Moment: Seizing Opportunity in an Unpredictable World
(OverDrive MP3 Audiobook, OverDrive Listen)

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Average Rating
Author:
Johansson, Frans
Narrator:
Synnestvedt, Erik
Published:
Ascent Audio 2012
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Status:
Available from OverDrive
Description
On the one hand we aren't surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas. The first is that success is random-far more random than we would like to believe. The second is that there are a number of specific actions that we, as individuals and organizations, can take to capture this randomness and focus it in our favor. According to Johansson, strategy, planning, and careful analysis can no longer guarantee strong performance; today's business environments are far too random and complicated. But when you dig deep into the actions of successful people and organizations, you'll find one common theme. A turning point occurs-a major client signs on, a new competitor redefines the market, an unlikely idea surfaces-and they take advantage of that serendipity to change their fate. Consider how . . .
Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and the timeless, elegant wrap-dress was born.
Microsoft Windows was on the brink of being shut down until two individuals met unexpectedly at a party and altered the fate of the world's dominant computer operating system.
Starbucks sold high-end brewing equipment and coffee by the pound until Howard Schultz experienced his first latte in a cafe in Milan.
Nike was stumped on how to invent a spikeless trainer when a legendary running coach poured latex on a waffle iron.
Each of these individuals experienced a "click moment"-a rare point of opportunity that was completely unexpected. But they capitalized on their luck in ways that paid off significantly and altered their organizations' strategies and the course of their lives. Johansson uses stories of successful people and companies throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.
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Subjects
Subjects
Business
Nonfiction
More Details
Street Date:
09/18/2012
Language:
English
ISBN:
9781469094083
Borrower Reviews
Librarian Reviews
Published Reviews
Citations
APA Citation (style guide)

Frans Johansson. (2012). The Click Moment: Seizing Opportunity in an Unpredictable World. Unabridged Ascent Audio.

Chicago / Turabian - Author Date Citation (style guide)

Frans Johansson. 2012. The Click Moment: Seizing Opportunity in an Unpredictable World. Ascent Audio.

Chicago / Turabian - Humanities Citation (style guide)

Frans Johansson, The Click Moment: Seizing Opportunity in an Unpredictable World. Ascent Audio, 2012.

MLA Citation (style guide)

Frans Johansson. The Click Moment: Seizing Opportunity in an Unpredictable World. Unabridged Ascent Audio, 2012.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Anne Arundel County Public Library11
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Grouped Work ID:
61ef8332-fe28-6d4a-4578-f0a59f38a28b
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Needs Update?:
No
Date Added:
Apr 07, 2017 17:32:36
Date Updated:
Dec 07, 2020 21:19:49
Last Metadata Check:
Dec 03, 2023 04:28:53
Last Metadata Change:
Jun 04, 2023 04:29:19
Last Availability Check:
Dec 03, 2023 04:28:54
Last Availability Change:
Dec 28, 2020 05:36:28
Last Grouped Work Modification Time:
Dec 03, 2023 04:32:38

OverDrive Product Record

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title
The Click Moment
fullDescription
On the one hand we aren't surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas. The first is that success is random-far more random than we would like to believe. The second is that there are a number of specific actions that we, as individuals and organizations, can take to capture this randomness and focus it in our favor. According to Johansson, strategy, planning, and careful analysis can no longer guarantee strong performance; today's business environments are far too random and complicated. But when you dig deep into the actions of successful people and organizations, you'll find one common theme. A turning point occurs-a major client signs on, a new competitor redefines the market, an unlikely idea surfaces-and they take advantage of that serendipity to change their fate. Consider how . . . Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and the timeless, elegant wrap-dress was born. Microsoft Windows was on the brink of being shut down until two individuals met unexpectedly at a party and altered the fate of the world's dominant computer operating system. Starbucks sold high-end brewing equipment and coffee by the pound until Howard Schultz experienced his first latte in a cafe in Milan. Nike was stumped on how to invent a spikeless trainer when a legendary running coach poured latex on a waffle iron. Each of these individuals experienced a "click moment"-a rare point of opportunity that was completely unexpected. But they capitalized on their luck in ways that paid off significantly and altered their organizations' strategies and the course of their lives. Johansson uses stories of successful people and companies throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.
reviews
      • premium: False
      • source: Peter Sims, author of Little Bets
      • content: In a world where random events increasingly rule our destinies, forget logic. Invite chance, then maximize it. With highly engaging and enter­taining style, Frans Johansson shows us how.
      • premium: True
      • source: Publisher's Weekly
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        Starred review from August 13, 2012
        We like to think that we have control; we can plan, analyze, and determine our success. Unfortunately, as Johansson argues, "success is random." Johansson (The Medici Effect) examines how success exists at the intersection of skill and luck. Logic might pay off at times, but in general, success means "somewhere, at some point, someone got lucky." This message may make readers uncomfortable, but Johansson provides three steps to cope with randomness. First, we must increase the randomness in our lives. Second, we must increase the number of bets we make. And third, we must recognize and harness the complex forces that are always at play. Johansson engages us from the start, drawing us in with tales from Serena Williams and Twilight as well as Google and Starbucks. Using numerous studies and ample research, Johansson offers an engaging and powerful read. Randomness looms large and change is all around, yet "we are truly reluctant to actively court randomness in our lives." This book should help us change that. Agent: Kim Witherspoon, Inkwell Management.

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shortDescription
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