The Broadneck Library will be closed Monday, April 1 - Tuesday, April 16 for branch improvements. Please plan to pickup your holds at another location

The Riviera Beach Library is currently closed. For more information on the new location, please visit the Riviera Beach Library

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

Book Cover
Average Rating
Published:
Wiley 2014
Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Status:
Available from OverDrive
Description
Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built���and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away
  • Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

    Also in This Series
    Formats
    Adobe EPUB eBook
    Works on all eReaders (except Kindles), desktop computers and mobile devices with reading apps installed.
    Kindle Book
    Works on Kindles and devices with a Kindle app installed.
    OverDrive Read
    Need Help?
    If you are having problem transferring a title to your device, please fill out this support form or visit the library so we can help you to use our eBooks and eAudio Books.
    More Like This
    Other Editions and Formats
    More Details
    Street Date:
    01/13/2014
    Language:
    English
    ISBN:
    9781118824337
    ASIN:
    B00F2JFSW4
    Citations
    APA Citation (style guide)

    Denise Lee Yohn. (2014). What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Wiley.

    Chicago / Turabian - Author Date Citation (style guide)

    Denise Lee Yohn. 2014. What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest. Wiley.

    Chicago / Turabian - Humanities Citation (style guide)

    Denise Lee Yohn, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest. Wiley, 2014.

    MLA Citation (style guide)

    Denise Lee Yohn. What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest. Wiley, 2014.

    Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
    Copy Details
    LibraryOwnedAvailable
    Shared Digital Collection22
    Anne Arundel County Public Library00
    Staff View
    Grouped Work ID:
    b9a32296-a5af-2ac7-82b9-612c86218eaa
    Go To Grouped Work
    Needs Update?:
    No
    Date Added:
    Jun 03, 2017 06:49:43
    Date Updated:
    Feb 06, 2024 20:44:06
    Last Metadata Check:
    Mar 24, 2024 05:41:57
    Last Metadata Change:
    Mar 24, 2024 05:41:57
    Last Availability Check:
    Mar 24, 2024 05:42:00
    Last Availability Change:
    Oct 30, 2023 15:59:40
    Last Grouped Work Modification Time:
    Mar 28, 2024 04:05:51

    OverDrive Product Record

    images
      • cover:
          • href: https://img1.od-cdn.com/ImageType-100/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG100.JPG
          • type: image/jpeg
      • thumbnail:
          • href: https://img1.od-cdn.com/ImageType-200/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG200.JPG
          • type: image/jpeg
      • cover150Wide:
          • href: https://img1.od-cdn.com/ImageType-150/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG150.JPG
          • type: image/jpeg
      • cover300Wide:
          • href: https://img1.od-cdn.com/ImageType-400/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG400.JPG
          • type: image/jpeg
    formats
        • identifiers:
              • type: ISBN
              • value: 9781118824337
        • name: Adobe EPUB eBook
        • id: ebook-epub-adobe
        • identifiers:
              • type: ASIN
              • value: B00F2JFSW4
        • name: Kindle Book
        • id: ebook-kindle
        • identifiers:
              • type: ISBN
              • value: 9781118824337
        • name: OverDrive Read
        • id: ebook-overdrive
    otherFormatIdentifiers
        • type: ISBN
        • value: 9781118611258
    mediaType
    eBook
    primaryCreator
      • role: Author
      • name: Denise Lee Yohn
    isOwnedByCollections
    True
    title
    What Great Brands Do
    dateAdded
    2013-12-24T20:36:00Z
    contentDetails
        • href: https://link.overdrive.com?websiteID=51&titleID=1485986
        • type: text/html
        • account:
            • name: Maryland's Digital Library (MD)
            • id: 831
    sortTitle
    What Great Brands Do The Seven BrandBuilding Principles that Separate the Best from the Rest
    crossRefId
    1485986
    subtitle
    The Seven Brand-Building Principles that Separate the Best from the Rest
    id
    5CE9DE60-0978-4954-A00C-A9F67F931ECD
    starRating
    3

    OverDrive MetaData

    isPublicDomain
    False
    formats
        • fileName: WhatGreatBrandsDo_9781118824337_1485986
        • partCount: 0
        • fileSize: 1223901
        • identifiers:
              • type: ISBN
              • value: 9781118824337
        • rights:
              • type: CopyingTimesPerDays
              • value: 7
              • type: Printing
              • value: -1
              • type: Lending
              • value: 0
              • type: ReadAloud
              • value: 0
              • type: ExpirationRights
              • value: 0
        • name: Adobe EPUB eBook
        • isReadAlong: False
        • id: ebook-epub-adobe
        • onSaleDate: 11/20/2013
        • samples:
              • source: From the book
              • formatType: ebook-overdrive
              • url: https://samples.overdrive.com/what-great-brands?.epub-sample.overdrive.com
        • fileName: WhatGreatBrandsDo_1485986
        • partCount: 0
        • fileSize: 0
        • identifiers:
              • type: ASIN
              • value: B00F2JFSW4
        • name: Kindle Book
        • isReadAlong: False
        • id: ebook-kindle
        • onSaleDate: 11/20/2013
        • samples:
              • source: From the book
              • formatType: ebook-overdrive
              • url: https://samples.overdrive.com/what-great-brands?.epub-sample.overdrive.com
        • fileName: WhatGreatBrandsDo_9781118824337_1485986
        • partCount: 0
        • fileSize: 0
        • identifiers:
              • type: ISBN
              • value: 9781118824337
        • name: OverDrive Read
        • isReadAlong: False
        • id: ebook-overdrive
        • onSaleDate: 11/20/2013
        • samples:
              • source: From the book
              • formatType: ebook-overdrive
              • url: https://samples.overdrive.com/what-great-brands?.epub-sample.overdrive.com
    creators
        • role: Author
        • fileAs: Yohn, Denise Lee
        • bioText:

          Denise Lee Yohn is an in-demand consultant and speaker with more than twenty-five years of experience helping organizations take their brands to new heights. She developed her innovative brand-building philosophy while working with such companies as Burger King, Frito-Lay, Land Rover, and Sony. An influential writer and speaker, Yohn has contributed to outlets such as the New York Times, the Wall Street Journal, and the Harvard Business Review, and her powerful speeches regularly inspire business leaders around the country.
          To learn more, please visit www.deniseleeyohn.com

        • name: Denise Lee Yohn
    imprint
    Jossey-Bass
    publishDate
    2014-01-13T00:00:00-05:00
    isOwnedByCollections
    True
    title
    What Great Brands Do
    fullDescription
    Discover proven strategies for building powerful, world-class brands

    It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built���and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away
  • Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

    popularity
    54
    links
      • self:
          • href: https://api.overdrive.com/v1/collections/v1L1BaQAAAA29/products/5ce9de60-0978-4954-a00c-a9f67f931ecd/metadata
          • type: application/vnd.overdrive.api+json
    id
    5ce9de60-0978-4954-a00c-a9f67f931ecd
    starRating
    3
    images
      • cover:
          • href: https://img1.od-cdn.com/ImageType-100/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG100.JPG
          • type: image/jpeg
      • thumbnail:
          • href: https://img1.od-cdn.com/ImageType-200/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG200.JPG
          • type: image/jpeg
      • cover150Wide:
          • href: https://img1.od-cdn.com/ImageType-150/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG150.JPG
          • type: image/jpeg
      • cover300Wide:
          • href: https://img1.od-cdn.com/ImageType-400/0128-1/{5CE9DE60-0978-4954-A00C-A9F67F931ECD}IMG400.JPG
          • type: image/jpeg
    isPublicPerformanceAllowed
    False
    languages
        • code: en
        • name: English
    subjects
        • value: Business
        • value: Nonfiction
    publishDateText
    01/13/2014
    otherFormatIdentifiers
        • type: ISBN
        • value: 9781118611258
    mediaType
    eBook
    shortDescription
    Discover proven strategies for building powerful, world-class brands

    It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built���and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's...
  • sortTitle
    What Great Brands Do The Seven BrandBuilding Principles that Separate the Best from the Rest
    crossRefId
    1485986
    subtitle
    The Seven Brand-Building Principles that Separate the Best from the Rest
    publisher
    Wiley
    tableOfContents

    Introduction 1

    1 Great Brands Start Inside 19

    2 Great Brands Avoid Selling Products 47

    3 Great Brands Ignore Trends 71

    4 Great Brands Don't Chase Customers 99

    5 Great Brands Sweat the Small Stuff 125

    6 Great Brands Commit and Stay Committed 155

    7 Great Brands Never Have to "Give Back" 183

    8 The Eighth Principle: Brand as Business 209

    Notes 221

    Acknowledgments 239

    About the Author 241

    Index 243

    bisacCodes
        • code: BUS000000
        • description: Business & Economics / General