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Cheap: The High Cost of Discount Culture
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Average Rating
Published:
Tantor Media, Inc. 2009
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Status:
Available from OverDrive
Description

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.

Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship.

The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics, which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields---history, sociology, marketing, psychology, even economics itself---to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.

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Street Date:
07/16/2009
Language:
English
ISBN:
9781400192793
Citations
APA Citation (style guide)

Ellen Ruppel Shell. (2009). Cheap: The High Cost of Discount Culture. Unabridged Tantor Media, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Ellen Ruppel Shell. 2009. Cheap: The High Cost of Discount Culture. Tantor Media, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Ellen Ruppel Shell, Cheap: The High Cost of Discount Culture. Tantor Media, Inc, 2009.

MLA Citation (style guide)

Ellen Ruppel Shell. Cheap: The High Cost of Discount Culture. Unabridged Tantor Media, Inc, 2009.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
LibraryOwnedAvailable
Shared Digital Collection11
Anne Arundel County Public Library00
Staff View
Grouped Work ID:
38c6b570-4222-89df-1a6c-b335d3870470
Go To Grouped Work
Needs Update?:
No
Date Added:
Apr 07, 2017 17:42:44
Date Updated:
Dec 06, 2020 04:23:54
Last Metadata Check:
Nov 21, 2021 04:22:36
Last Metadata Change:
Nov 20, 2021 15:32:51
Last Availability Check:
Nov 21, 2021 04:22:38
Last Availability Change:
Nov 12, 2021 12:47:56
Last Grouped Work Modification Time:
Nov 27, 2021 04:07:47

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Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship.

The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics, which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields---history, sociology, marketing, psychology, even economics itself---to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.

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Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box...

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