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What Women Want: The Global Marketplace Turns Female-Friendly
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Average Rating
Published:
Blackstone Publishing 2011
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Status:
Available from OverDrive
Description

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."

And, as he warns, no business can afford to ignore their power and presence.

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More Details
Street Date:
04/18/2011
Language:
English
ISBN:
9781481571326
Citations
APA Citation (style guide)

Paco Underhill. (2011). What Women Want: The Global Marketplace Turns Female-Friendly. Unabridged Blackstone Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Paco Underhill. 2011. What Women Want: The Global Marketplace Turns Female-Friendly. Blackstone Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Paco Underhill, What Women Want: The Global Marketplace Turns Female-Friendly. Blackstone Publishing, 2011.

MLA Citation (style guide)

Paco Underhill. What Women Want: The Global Marketplace Turns Female-Friendly. Unabridged Blackstone Publishing, 2011.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
LibraryOwnedAvailable
Anne Arundel County Public Library11
Staff View
Grouped Work ID:
7691d0c1-0a0e-e38f-ead0-9e780eaa8abd
Go To Grouped Work
Needs Update?:
No
Date Added:
Jun 03, 2017 06:04:56
Date Updated:
Nov 29, 2020 04:26:35
Last Metadata Check:
Nov 29, 2020 05:30:33
Last Metadata Change:
Dec 03, 2018 17:04:03
Last Availability Check:
Nov 29, 2020 05:30:37
Last Availability Change:
Sep 12, 2018 12:29:07
Last Grouped Work Modification Time:
Dec 03, 2020 04:17:26

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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."

And, as he warns, no business can afford to ignore their power and presence.

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      • content: In this compilation of facts, figures, and anecdotes, the CEO of Envirocell, Inc., shares what he's learned about what women want in the consumer market and how that differs from what men want. Mike Chamberlain narrates without a lot of embellishment, but his tone is even and confident throughout. He alters his pacing to fit Underhill's words and conveys just enough enthusiasm to be engaging without overpowering. The bottom line is that women control a large percentage of purchasing power and businesses need to take their needs into account in designing their stores and products. Underhill's observations paired with Chamberlain's relaxed style make for a compelling combination. E.N. (c) AudioFile 2011, Portland, Maine
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shortDescription

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are ...

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