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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Average Rating
Author:
Published:
Ascent Audio 2013
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Status:
Available from OverDrive
Description

Meet your new global consumer

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:

• There will be nearly one billion middle-class consumers in China and India within the next ten years?

• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?

• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?

• The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.

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Street Date:
01/29/2013
Language:
English
ISBN:
9781469093772
Citations
APA Citation (style guide)

Carol Liao. (2013). The $10 Trillion Prize: Captivating the Newly Affluent in China and India. Unabridged Ascent Audio.

Chicago / Turabian - Author Date Citation (style guide)

Carol Liao. 2013. The $10 Trillion Prize: Captivating the Newly Affluent in China and India. Ascent Audio.

Chicago / Turabian - Humanities Citation (style guide)

Carol Liao, The $10 Trillion Prize: Captivating the Newly Affluent in China and India. Ascent Audio, 2013.

MLA Citation (style guide)

Carol Liao. The $10 Trillion Prize: Captivating the Newly Affluent in China and India. Unabridged Ascent Audio, 2013.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Anne Arundel County Public Library00
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Grouped Work ID:
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Needs Update?:
No
Date Added:
Apr 07, 2017 17:33:26
Date Updated:
Dec 08, 2020 03:21:50
Last Metadata Check:
May 22, 2022 04:24:40
Last Metadata Change:
May 01, 2022 04:27:44
Last Availability Check:
May 22, 2022 04:24:42
Last Availability Change:
Mar 02, 2022 12:54:32
Last Grouped Work Modification Time:
May 27, 2022 04:07:48

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Meet your new global consumer

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:

• There will be nearly one billion middle-class consumers in China and India within the next ten years?

• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?

• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?

• The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of ...

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Meet your new global consumer

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?

Do you know that:

• There will be nearly one billion middle-class consumers in China and India within the next ten years?

• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?

• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?

• The number of billionaires in China has grown from 1 to 115 in the past decade alone?

In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this audiobook takes you inside the hearts and minds of today's emerging Chinese and Indian consumers positioning your company to win as the next wave of global affluence reaches the marketplace.

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