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A Branded World: Adventures in Public Relations and the Creation of Superbrands
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Average Rating
Published:
Blackstone Publishing 2005
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Status:
Available from OverDrive
Description

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.


But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.


Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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More Details
Street Date:
06/26/2005
Language:
English
ISBN:
9781481599658
Citations
APA Citation (style guide)

Michael Levine. (2005). A Branded World: Adventures in Public Relations and the Creation of Superbrands. Unabridged Blackstone Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Michael Levine. 2005. A Branded World: Adventures in Public Relations and the Creation of Superbrands. Blackstone Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Michael Levine, A Branded World: Adventures in Public Relations and the Creation of Superbrands. Blackstone Publishing, 2005.

MLA Citation (style guide)

Michael Levine. A Branded World: Adventures in Public Relations and the Creation of Superbrands. Unabridged Blackstone Publishing, 2005.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
LibraryOwnedAvailable
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Anne Arundel County Public Library00
Staff View
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Go To Grouped Work
Needs Update?:
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Date Added:
Jun 03, 2017 06:18:17
Date Updated:
Dec 08, 2020 09:40:12
Last Metadata Check:
Mar 03, 2024 05:07:05
Last Metadata Change:
Jun 04, 2023 05:28:58
Last Availability Check:
Mar 03, 2024 05:07:06
Last Availability Change:
Sep 29, 2023 16:15:52
Last Grouped Work Modification Time:
Mar 04, 2024 04:05:52

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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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