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The tipping point: how little things can make a big difference
(Book)

Book Cover
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Published:
Boston : Little, Brown, c2000.
Format:
Book
Edition:
First edition
Physical Desc:
viii, 279 pages ; 21 cm.
Accelerated Reader:
IL: UG - BL: 9.1 - AR Pts: 15
Lexile measure:
1160L
Status:
Description

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics

Also in This Series
Copies
Location
Call Number
Status
Crofton Library - Nonfiction
302 G
On Hold
Eastport-Annapolis Neck Library - Nonfiction
302 G
Checked Out
Mountain Road Library - Nonfiction
302 G
In Transit
Severna Park Library - Nonfiction
302 G
Checked Out
More Like This
Other Editions and Formats
More Details
Language:
English
ISBN:
9780316316965, 0316316962, 9780316346627
Accelerated Reader:
UG
Level 9.1, 15 Points
Lexile measure:
1160

Notes

Bibliography
Includes bibliographical references and index.
Description
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics
Citations
APA Citation (style guide)

Gladwell, M. (2000). The tipping point: how little things can make a big difference. First edition Boston: Little, Brown.

Chicago / Turabian - Author Date Citation (style guide)

Gladwell, Malcolm, 1963-. 2000. The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little, Brown.

Chicago / Turabian - Humanities Citation (style guide)

Gladwell, Malcolm, 1963-, The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little, Brown, 2000.

MLA Citation (style guide)

Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. First edition Boston: Little, Brown, 2000. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
272c2aa0-42b2-7c7d-e370-4767dae01887
Go To GroupedWork

Record Information

Last File Modification TimeSep 23, 2021 04:44:12 AM
Last Grouped Work Modification TimeSep 24, 2021 04:16:06 AM

MARC Record

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520 |a New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics
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