New York Times bestselling author and Bible expert Bart Ehrman reveals how Jesus's divinity became dogma in the first few centuries of the early church.

The claim at the heart of the Christian faith is that Jesus of Nazareth was, and is, God. But this is not what the original disciples believed during Jesus's lifetime—and it is not what Jesus claimed about himself. How Jesus Became God tells the story of an idea that shaped Christianity,

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Using illuminating examples and anecdotes, the authors show how authentic communication, transparency and empathy are revolutionizing the seller-consumer relationship. This one-of-a-kind guide ties it all together with this simple sentiment: When you're upfront with your target audience, you create a win-win for everyone.

Reconsider strategy and make planning relevant. In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. The upshot...