Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...

"This fact-packed exploration of how advertising works is a ... peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline,...

Tom Burns may be at the top of his game, but hE's still considered a dinosaur for being over forty in the youthful, trendy business of advertising. In a moment of desperation, he hires young con-artist Dick Sweeney to be his stand-in at an ad agency while Tom does all of the hard work behind the scenes. The scheme works until Tom falls for Dick's co-worker Harriet Foster, forcing Tom and Dick to make a choice between love and getting a paycheck in...

In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout...

Harness the power of the promoted pin. Start advertising on Pinterest to increase brand recognition, site visits, and conversions. It's already home to a sought-after and active target audience. But with the introduction of promoted pins, Pinterest is becoming a digital advertising platform to reckon with. Promoted pins look almost identical to regular pins—and because they are perpetual, they continue to engage long after your campaign has ended....

Explore comedy of all types in this collection of outstanding advertisements , cinematically-curated from the archives of Stash Magazine.

Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustrations.

Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more. Grab attention—and customers—by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world’s largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet...

Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising.  Using both print ads and  TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program.  A clinical psychologist briefly comments on the natural human response to...