Catalog Search Results
Series
Publisher
St. James Press
Pub. Date
2013.
Language
English
Description
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Language
English
Description
"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Naomi Klein, acclaimed journalist and author of the best-selling book No Logo, examines the rise of international branding and the grassroots anti-corporate campaigns it has inspired. She asks viewers to consider the costs of globalization, including the disappearance of public space, consumer choice, and stable, meaningful work.
Author
Language
English
Description
"Fatal conveniences are the toxic products we routinely use and the unhealthy things we do that our culture and corporations have made us believe are safe and necessary for living well and efficiently. These things--from deodorant, cosmetics, dental floss, and sunscreen to laundry detergent, air fresheners, carpets, and crayons to candles, tea bags, cell phones, and chewing gum--are ubiquitous in daily life . . . and they are wreaking havoc on our...
Author
Publisher
Ballantine Books
Pub. Date
[2019]
Language
English
Description
"Indulge smarter with the no-diet weight loss solution. The bestselling phenomenon that shows you how to eat healthier with simple food swaps - whether you're dining in or out - is now expanded and completely updated."--from Amazon.com.
Publisher
Reader's Digest
Pub. Date
[2017]
Language
English
Description
"Make your own pantry staples, cleaning products, pet food, health and beauty supplies, and hundreds of other household items--fast, fresh, and more naturally. Here are low-cost, all-natural replacement recipes for more than 700 name-brand products that you buy week in and week out at the supermarket, pharmacy, or discount store. Save a fortune making your own everyday cooking, cleaning, and toiletry products! At the same time, you'll fill your cabinets...
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