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Author
Publisher
W. W. Norton & Co
Pub. Date
2011
Language
English
Description
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Author
Publisher
Riverhead Books
Pub. Date
2013
Language
English
Description
An author and journalism professor offers an entertaining yet comprehensive guide for crafting sentences and paragraphs that are both effective and interesting and combine clarity and grace with correct spelling, punctuation and grammar.
Author
Publisher
Little, Brown Spark
Pub. Date
2020.
Language
English
Description
A collection of over a hundred writing tips gleaned from fifty popular writing books. Chapters are devoted to each key strategy. Author expands and contextualizes original authors' suggestions and shares how each tip helped other authors improve their skills.
Author
Language
English
Description
"Draft No. 4 is a master class on the writer's craft. In a series of playful, expertly wrought essays, John McPhee shares insights he has gathered over his career and has refined while teaching at Princeton University, where he has nurtured some of the most esteemed writers of recent decades. McPhee offers definitive guidance in the decisions regarding arrangement, diction, and tone that shape nonfiction pieces, and he presents extracts from his work,...
Author
Language
English
Description
"A linguistic exploration of the speech habits we love to hate-and why our "um"s, "like"s, and "you know"s actually make us better communicators. Do you hate that you say "like" too much? Do you go over your email drafts to remove excess "so"s and "really"s? Do you wish your presentation at work wasn't so full of "um"s and "uh"s? Do you get tripped up by slang, overly familiar greetings, or new pronouns? What if these features of our speech weren't...
Author
Publisher
Little, Brown and Company
Pub. Date
2017.
Language
English
Formats
Description
"This wise and entertaining guide by one of the great editors of our time offers timeless tools for making meaning clear. Refresh your writing. Unravel convoluted sales talk written to deceive. See through political campaigns erected on a tower of falsehoods. Fake news is but one of the pimples of a literate civilization under siege. Slovenly English! Billions of words come at us every day with unimaginable velocity and shriveled meaning, in social...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Peter Elbow talks directly to students about the process of writing. Beginning with his own early difficulties with writing as a college student, Elbow provides insights into how one can work through writing problems. Full of detailed instruction and specific skills to aid in writing, this video guides its audience from the initial stages of freewriting to the final stages of the revising process. Useful for students and teachers alike, Peter Elbow...
Author
Publisher
St. Martin's Griffin
Pub. Date
2015.
Language
English
Description
"So much of success in buisness depends on writing well. From resumes to reports, proposals to presentations, Writing Well for Buisness Success will help you communicate your ideas clearly, quickly and effectively. It will help you: Distill your message into a well-targeted statementAce the elements of styleWrite what you want to say in emails, business plans and moreMaster the tricks of editing yourself Presented in author Sandra Lambs lighthearted...
Author
Publisher
Free Press
Pub. Date
2009
Language
English
Description
Millions of Americans want to write about their lives. With this book as the road map for getting started and following through, writers and readers will gain a deeper understanding of their own minds, learn to connect with their senses in order to find the detail and truth that give their written words power and authenticity, and unfold the natural structure of the stories they carry within. Through timed, associative, and meditative exercises, writing...
Author
Publisher
Simon & Schuster
Pub. Date
2014.
Language
English
Description
"Witty, moving, informative, and inspiring, Signed, Sealed, Delivered begins with Nina Sankovitch's discovery of trunk filled with a trove of hundred-year old letters in an old house she has just bought with her husband. They are from a Princeton freshman to his mother. Sankovitch cannot help think of her own son, who is about to go off to Harvard, and of the letters she's kept and cherished from a beloved sister and from her husband. From there she...
Author
Publisher
Bloomsbury USA
Pub. Date
2016.
Language
English
Description
Why write when it sometimes feels that so few people really read--read as if their lives might be changed by what they're reading? Why write, when the world wants to be informed, not enlightened; to be entertained, not inspired? Writing is backbreaking, mindbreaking, lonely work. So why? Because writing, as celebrated professor Mark Edmundson explains, is one of the greatest human goods. Real writing can do what critic R. P. Blackmur said it could:...
Author
Publisher
Liveright Publishing Corporation, a division of W.W. Norton & Company
Pub. Date
[2019]
Language
English
Description
"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published....
Author
Publisher
Johns Hopkins University Press
Pub. Date
2018.
Language
English
Description
There seems to be widespread agreement that--when it comes to the writing skills of college students--we are in the midst of a crisis. In Why They Can't Write, John Warner, who taught writing at the college level for two decades, argues that the problem isn't caused by a lack of rigor, or smartphones, or some generational character defect. Instead, he asserts, we're teaching writing wrong. Warner blames this on decades of educational reform rooted...
Series
Publisher
Great Courses
Pub. Date
©2008
Language
English
Description
Great writing begins--and ends--with the sentence. Whether two words ("Jesus wept.") or 1,287 words (a sentence in William Faulkner's Absalom! Absalom!), sentences have the power to captivate, entertain, motivate, educate, and, most importantly, delight. Understanding the variety of ways to construct sentences, from the smallest clause to the longest sentence, is important to enhancing your appreciation of great writing and potentially improving your...
Publisher
Teaching Company
Pub. Date
[2011]
Language
English
Description
All writing--whether it's an essay, a personal letter, or a detailed business report--is at its most memorable when it's built on the fundamental and critical skills that transform your words from good to great. The first lectures provide the first key to more engaging and effective writing: understanding literary genres and the ways their unique styles can shape and inform your own voice. The focus then shifts to the art of rhetoric and the ways...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Language
English
Description
"This book is the ideal companion for any introductory college writing course and tracks the curriculum of a typical English Composition, College Writing, English 101, or Writing & Rhetoric course. You'll learn composition techniques, style, language, and grammar tips, and discover how to plan, write, and revise your material. You'll also get: ten can't-miss resources for improving your college writing ; strategies for revising and repairing inadequate...
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