Learn skills and strategies that can help you clearly communicate your value—and close more deals—when selling to manufacturing buyers. Manufacturing is a vital, constantly changing industry. The effects of technological advancements, regulations, and other factors present a unique set of challenges to sales professionals. In this course, business strategist and instructor Meridith Elliott Powell provides you with skills and strategies that can...

Learn how to master the unique challenges and skills required to sell into telecommunications companies. Learn what it takes to break through the clutter and sell in the telecommunications market. In this course, Meridith Elliott Powell helps sales professionals understand and master the unique challenges and skills required to sell into this ever-changing industry. Meridith acquaints you with the trends and changes—including network security and...

Uses the extraordinary account of how the biggest private company in the world grew to be that big, to tell the story of modern corporate America. The annual revenue of Koch Industries is bigger than that of Goldman Sachs, Facebook, and U.S. Steel combined. Koch is everywhere: from the fertilizers that make our food to the chemicals that make our pipes to the synthetics that make our carpets and diapers to the Wall Street trading in all these commodities....

Learn how to sell to financial buyers who require a clear ROI and have to address multiple priorities. The financial industry can be a particularly challenging vertical to sell into. Factors such as rigorous reporting deadlines and shifting regulations provide obstacles that aren't easily navigated. In this course, Lisa Earle McLeod and Elizabeth McLeod equip you with practical tips and strategies for selling to financial buyers. Discover how to...

Explore some of the most exciting developments in AI—including generative AI—by surveying case studies across a wide range of industries. AI is rapidly becoming an increasingly important technology for every company in every industry. As a general purpose technology, similar to electricity or the internet, it has the power to completely change almost everything about the way we work. How will it affect your industry? Will it be the same for you...

"Written with the haunting emotional power of Elizabeth Strout and Barbara Kingsolver, an astonishing debut novel that explores the lingering effects of a brutal crime on the women of one small Texas oil town in the 1970s. It's February 1976, and Odessa, Texas, stands on the cusp of the next great oil boom. While the town's men embrace the coming prosperity, its women intimately know and fear the violence that always seems to follow. In the early...

"The dramatic rise-and unimaginable fall-of America's most iconic corporation by New York Times bestselling author and pre-eminent financial journalist William D. Cohan No company embodied American ingenuity, innovation, and industrial power more spectacularly and more consistently than the General Electric Company. GE once developed and manufactured many of the inventions we take for granted today, nearly everything from the lightbulb to the jet...

A thriller "about a whitewater rafting guide who investigates a suspicious death and uncovers a multinational conspiracy"--