Gale Presents: Udemy is an online learning platform that provides instruction for adults who want to upskill for a new job, advance in their current profession, or deepen a personal interest. This top collection, curated from courses from Udemy.com and powered by Udemy for Business, gives users access to relevant skills training, helping them achieve success at work and in life. Before enrolling, users can review key information about a course, its...

Designed for the nonspecialist, the Encyclopedia of Business and Finance is a 2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include executives, government administrators and scholars from leading business programs from around the United States.

This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV advert campaign for the new ride. The advert has to be exciting enough to appeal to teenagers, but not so scary that it will put off families. They use public...