Big data is often touted as the key to understanding almost every aspect of contemporary life. This critique of "information hubris" shows that even more important than data is finding the right metrics to evaluate it. The author, an expert in environmental design and city planning, examines the many ways in which we measure ourselves and our world. He dissects the metrics we apply to health, worker productivity, our children's education, the quality...

"Quantitative analysis in archaeology introduces the application of quantitative methods in archaeology. It outlines conceptual and statistical principles, illustrates their application, and provides problem sets for practice. Discusses both methodological frameworks and quantitative methods of archaeological analysis. Presents statistical material in a clear and straightforward manner ideal for students and professionals in the field. Includes illustrative...

"The Publication Manual of the American Psychological Association, Seventh Edition is the official source for APA Style. With millions of copies sold worldwide in multiple languages, it is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields. Known for its authoritative, easy-to-use reference...

Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...