Catalog Search Results
Publisher
Gale
Pub. Date
uuuu
Language
English
Description
Gale Presents: Udemy is an online learning platform that provides instruction for adults who want to upskill for a new job, advance in their current profession, or deepen a personal interest. This top collection, curated from courses from Udemy.com and powered by Udemy for Business, gives users access to relevant skills training, helping them achieve success at work and in life. Before enrolling, users can review key information about a course, its...
Author
Publisher
linkedin.com
Pub. Date
2020.
Language
English
Description
Explore the top social media marketing trends that matter for business, including the growth of influencer marketing, social shopping, dynamic ads, and embracing TikTok.
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media marketing trends matter now and find out how to use them to drive engagement and sales at your business. This series highlights the...
Author
Publisher
linkedin.com
Pub. Date
2021.
Language
English
Description
Learn useful tips for marketing on all social media platforms.
In the modern business landscape, a healthy social media presence is a must for companies large and small, and social media marketing is a must for a healthy professional social media presence. In this course, instructor Sam Dey shares easy-to-use tips for marketing your business on social media. Sam shows you how to research the market and the different types of social media, then goes...
Author
Publisher
linkedin.com
Pub. Date
2023.
Language
English
Description
Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
Social media marketing is a worthwhile investment and a useful business tool, but how can you make it work for you? In this course, marketing consultant Brian Honigman guides you through what you need to know. Learn how to develop a plan to guide your social media activities....
Author
Publisher
linkedin.com
Pub. Date
2021.
Language
English
Description
Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or comments. You can learn the skills...
Author
Publisher
linkedin.com
Pub. Date
2020.
Language
English
Description
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. In this course, you can learn the basics...
Author
Publisher
linkedin.com
Pub. Date
2017.
Language
English
Description
Shake up your social media marketing mix. Learn how to optimize your content marketing plan using new features on Facebook, Instagram, LinkedIn, and other popular platforms.
Shake up your social media marketing mix. Get a fresh perspective on your content, your audience, your scheduling, and your strategy. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Join Martin Waxman...
Author
Publisher
linkedin.com
Pub. Date
2022.
Language
English
Description
Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system.
While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM)...
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Help your business make the most of social media. Get tips for marketing and growing your personal brand on top social media platforms, including LinkedIn, Facebook, and Twitter.
Social media marketing transcended novelty status long ago. In the modern business landscape, a healthy social media presence is a must for companies large and small. In this course, instructor Carlos Gil shares a set of quick tips for marketing your business on social media....
Author
Publisher
linkedin.com
Pub. Date
2017.
Language
English
Description
Discover how to leverage social media in your overall marketing strategy. Learn best practices for leading social media campaigns that help you successfully connect with consumers.
Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them. In this course, discover how to leverage social media in your overall marketing strategy, and learn best practices for leading social media...
Author
Publisher
linkedin.com
Pub. Date
2014.
Language
English
Description
Stay up to date with marketing tools and techniques that will help you run your business more efficiently.
In this course, author Justin Seeley shows you the tools and techniques you need to have conversations with your customers, build community, track engagement, measure analytics, and leverage social media tools to grow your brand. Tune in each week for free video tips to keep your marketing efforts fresh.
Author
Publisher
linkedin.com
Pub. Date
2017.
Language
English
Description
Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Luan Wise covers the measurements...
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Proving social media return on investment (ROI) can be tough. Learn how to use measurements to demonstrate exactly how social media creates value for your business.
Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization. Instructor Carlos Gil covers tools...
Author
Publisher
linkedin.com
Pub. Date
2019.
Language
English
Description
Skillfully leverage social media to enhance your work as a realtor. Learn how to build a personal brand for yourself online, create compelling content for social media, and more.
To succeed as a realtor, you need to stand out. With a solid understanding of social media in your tool kit, you can craft a winning personal brand that helps you generate more leads and, ultimately, sell more homes. In this course, learn the tried-and-true methods for using...
Author
Publisher
linkedin.com
Pub. Date
2023.
Language
English
Description
Learn how to build and launch a social media marketing strategy for your small business.
What does it take to be successful at social media marketing? Find out in this course, as digital marketing expert Martin Waxman helps you to develop and implement a social media marketing strategy tied to your business goals. Martin shares definitions, strategy best practices, and tips for key activities like goal-setting, identifying and training your team,...
Author
Publisher
linkedin.com
Pub. Date
2022.
Language
English
Description
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
View Martin's LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even...
Author
Publisher
linkedin.com
Pub. Date
2021.
Language
English
Description
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can...
Author
Publisher
linkedin.com
Pub. Date
2016.
Language
English
Description
Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system.
While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM)...
Author
Publisher
linkedin.com
Pub. Date
2016.
Language
English
Description
Learn how to manage customer comments in any online community: Twitter, Facebook, blogs, and websites.
Building a community online involves engaging and interacting with others. Whether it's a tweet, Facebook post, or article, you'll receive comments. Learn the best practices for responding to comments, knowing your audience, and building authority online. Martin Shervington explains the role of psychology in moderating a healthy community, and provides...
Author
Publisher
linkedin.com
Pub. Date
2016.
Language
English
Description
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter.
This course empowers you to craft, implement, measure, and optimize a winning social media marketing strategy. Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter....
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